JOB DESCRIPTION

Title: Manager, Site Experience & Conversion
Reports To: Sr. Director, Ecommerce & Digital Marketing
Location: Las Vegas, NV

COMPANY DESCRIPTION:

FEATURE is a culture-driven retailer and brand operating at the intersection of footwear, fashion, and art. What began over a decade ago as a small sneaker store in Chinatown near the Las Vegas Strip has grown into a multi-location retail and ecommerce business known for curating some of the most relevant brands in the world. From Human Made, Maison Margiela, and Willy Chavarria to Marni, JW Anderson, BAPE, and FEATURE’s own private label, our assortment reflects a point of view rooted in discovery, cultural relevance, and premium product.

We are constantly evolving in pursuit of what’s next — whether that means identifying emerging labels, building stronger customer experiences, or creating a more modern retail business across physical and digital channels. As FEATURE continues to grow, our focus remains the same: delivering a premium, differentiated experience for a customer who cares about product, storytelling, and culture.

POSITION SUMMARY:

We are excited to add this critical member to our Ecommerce Team. In the Manager, Site Experience & Conversion position, you will own the end-to-end site experience and conversion system across desktop, mobile web, and app. In this role, you will identify customer friction, prioritize improvements, guide testing and optimization, and partner cross-functionally to drive measurable gains in conversion, revenue, and customer experience.

This role sits at the intersection of site merchandising, customer journey optimization, experimentation, and platform execution, with accountability for turning customer insight and performance data into clear commercial actions. This position plays a critical leadership role on the Ecommerce team, whose ultimate objective is to maximize conversion, engagement, and revenue across our digital channels. You will also manage the Ecommerce execution layer, with direct responsibility for guiding, prioritizing, and developing the coordinator role that supports day-to-day site operations and merchandising execution. Our ideal candidate is highly analytical, commercially minded, customer-obsessed, and able to connect site experience improvements to measurable business results. You must be able to excel in a fast-moving environment, think strategically, communicate clearly, and drive execution through others. This is a full-time position and will be located in the Las Vegas area.

RESPONSIBILITIES:

60% Site Experience, Conversion & Optimization

• Own site and app customer journey performance across desktop, mobile web, and app
• Identify friction points and conversion opportunities across navigation, PLPs, PDPs, cart, and checkout flows
• Prioritize improvements that drive conversion, revenue per session, and customer experience quality
• Define and manage the CRO and experimentation roadmap
• Prioritize tests based on business impact, customer friction, and feasibility
• Ensure tests launch through the right partners and resources
• Review results, extract learnings, and determine next actions
• Define and evolve the site experience strategy and conversion framework
• Lead journey analysis, usability thinking, and site experience recommendations
• Develop recommendations for personalization, landing page strategy, and funnel improvements based on customer behavior and business priorities
• Diagnose issues, propose solutions, and drive continuous improvement across key site and app experiences
• Ensure learnings from analytics, behavior tools, and testing are translated into action

20% Site Merchandising, Promotions & Major Moments

• Own or influence the site merchandising and promotional experience across key launches, campaigns, and commercial moments
• Partner cross-functionally to ensure major launches, product releases, and promotional events are presented in a way that supports both customer experience and commercial performance
• Help shape site flow, landing experiences, merchandising logic, and onsite storytelling for key moments
• Ensure the site experience supports product discovery, customer engagement, and conversion during high-priority business periods

10% Cross-Functional Leadership & Team Management

• Manage and develop the Ecommerce execution layer, including direct management of the coordinator role supporting site merchandising, publishing, and operational execution
• Direct the Ecommerce execution layer toward the highest-value priorities
• Partner with