LK Distribution is a leading distributor of several brands and products offered on both e-commerce and wholesale. Specialized in the Alternative Product category in the CBD/Hemp Industry ranging from a large category of products.
We are seeking a creative and dynamic individual with experience with independent online storefronts for each of our brands to join our team!
The ideal candidate will have a passion for marketing with strong analytical skillsets, and the ability to develop innovative and unique strategies to increase brand awareness and customer engagement as the primary focus.
The Marketing E-Commerce Specialist will be responsible for managing and maintaining online storefronts from products, descriptions, executing and deployment of marketing campaigns, analyzing data to measure ROI's, collaborating with cross-functioning teams within our Creative Department to achieve marketing objectives and interactions. Including vast experience in improving domain ranking and authority positions for sites which includes (backlinks, third party blogs, keywork rankings, SEO/SEM).
This role offers an exciting opportunity to contribute to the growth and success of our organization in a high speed industry while exploring creative solutions and options.
*** Extensive knowledge and understanding of WooCommerce and WordPress is REQUIRED for this position. If you do not have experience your resume may be rejected. ***
***Proficiency in Python, including experience with scripting, automation, and building production-ready applications***
*** Experience in Cannabis / Hemp / CBD / E-Cigarettes are not required, but is highly sought after.
*** This effective role will take a "Hands-On" approach in performing the following primary responsibilities:
Oversees & manages all day-to-day operations, campaigns, and analytics for our e-commerce storefronts.
Manage, update, and maintain all product listings on various e-commerce platforms as well as monitoring levels of inventory.
Manage day-to-day customer service/resolution and all helpdesk emails for our consumers with providing excellent communication to be customer-forward focused.
Communicate with logistics departments for any shipment issues on behalf of the customer.
Maintain the site to appear visually attractive and organized.
Conduct market research to identify trends and opportunities in the e-commerce industry with respects to ad-restricted spaces including understanding of compliant factors for advertising CBD & Hemp.
Collaborate with cross-functional teams to ensure seamless integration of e-commerce initiatives and campaigns with high levels of communication.
Brainstorm, plan, initiate, and create and execute digital marketing campaigns to promote initiatives, products, and drive traffic including email marketing, content marketing, digital advertising, and blog content for SEO purposes to the e-commerce site to convert to sales.
Monitor and analyze website performance metrics using Google Analytics and various tools.
Develop and Implement SEO/SEM strategies to improve search engine rankings and increase organic and redirected traffic.
Manage Inventory Levels, pricing, and promotions to maximize sales and profitability.
Create engaging content for various marketing channels, such as blog posts, social media posts, videos, and infographics.
Conduct competitive market research to identify trends, customer preferences, and competitive landscape.
Analyze marketing data (e.g., website traffic, email open rates, social media engagement) to measure campaign performance and identify areas for improvement.
Engage with customers via email to provide solutions and responses for customers seeking resolutions and assistance in a friendly professional manner.
Utilize product knowledge and training to effectively communicate the features and benefits of our products to customers through the use of digital marketing.
Troubleshoot any issues and have the ability to make corrective updates to the Site from Pages, Products, Pricing, Descriptions, across all platforms.
Conduct thorough audits of our website to identify areas of improvement in performance, user experience, and conversion rate optimization.
Create and maintain an appealing web experience that guides customers to relevant products, pages, information, and services.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Specific Skills a Plus:
Experiencing with backend development and maintenance for various E-commerc