**Description**
**"We Push the Boundaries of Possibilities for our Communities."**
We are seeking a highly motivated and detail-oriented Construction & Customer Marketing Operations Specialist to join our marketing team. This role supports go-to-market fiber construction initiatives as well as ongoing customer marketing, including customer migration and upgrades. This position will execute and optimize campaigns across the customer lifecycle, including pre-sale, launch, post-build migration and upsell, while managing marketing automation, performance tracking, and cross-functional collaboration. The ideal candidate brings strong marketing operations experience and the ability to work closely with construction, sales, eCommerce, and customer-facing teams to drive growth and customer adoption.
**What You Will Do:**
+ Monitor and optimize construction and overbuild marketing campaigns to meet pre-sale and launch objectives
+ Support current customer marketing initiatives, including product migration, service upgrades, retention, and cross-sell/upsell campaigns
+ Track and manage marketing automation platforms and website conversions to ensure a smooth end-to-end funnel across acquisition and existing customer journeys; implement segmentation, targeting, and nurturing strategies as needed
+ Partner with the Sr. Marketing Manager to execute various marketing tactics, including but not limited to direct mail/email campaigns for both new and existing customers
+ Collaborate with Construction Operations, Field Ops, and Customer Operations teams to stay aligned on build timelines, market readiness, migration strategies, and customer experience considerations; communicate changes to the broader marketing team
+ Analyze performance metrics, identify trends, and provide actionable insights to improve conversion, migration, and upgrade rates
+ Work closely with eCommerce team to define lead qualification, track campaign effectiveness, and support smooth transitions from marketing to sales
+ Continuously evaluate and enhance processes for efficiency and scalability within the marketing operations workflow
+ Maintain thorough documentation, workflows, and marketing playbooks for construction launches, customer migration, and lifecycle campaigns
+ Other projects as assigne
**What You Will Need:**
+ Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
+ 3+ years of experience in marketing operations, campaign management, or a related role.
+ Experience in a telecommunication environment a plus.
+ Familiarity with CRM systems or marketing automation platforms, lead nurturing, and conversion funnels
+ Experience with data analysis and reporting tools (e.g., Google Analytics, Excel, etc.) to track and optimize campaign performance
+ Understanding of customer lifecycle marketing concepts, including onboarding, migration, and upgrade communications
+ Operational mindset with a customer-first lens and the ability to translate complex operational inputs into clear, timely customer-facing marketing execution
+ Excellent communication and collaboration skills, with the ability to work cross-functionally across teams
+ Strong written, verbal and presentation skills, including the ability to proactively articulate ideas and suggestions clearly and effectively
+ Ability to collaborate with various functional groups and employees at different levels to achieve results effectively and professionally
+ Excellent organizational skills, with attention to detail and the ability to manage multiple tasks simultaneously
+ Proactive problem-solver who anticipates and resolves issues early while thriving in fast-paced, high-growth, dynamic environments
+ Must be able to successfully pass a background and drug test prior to employment
+ Experience with HubSpot or similar marketing automation platforms a plus
+ MS Office Suite: Outlook, PowerPoint, Word, Teams, and Excel
+ Prolonged periods of sitting at a desk and working on a computer.
+ Regularly required to talk and hear.
+ Frequently required to sit, stand, bend, reach, push, pull and walk.
+ Required to use hands, handle objects and paperwork.
+ Required to use close vision and be able to focus.
+ Required to refrain from personal use of technology during working hours.
+ Must be able to lift up to 5 lbs
Salary Range: $55,000 - $70,000
**Why Work at Bluepeak?**
+ Competitive Compensation + Annual Bonus Eligibility
+ Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
+ Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
+ Professional Development With an Emphasis on Internal Promotion
+ Employee Discounts on Bluepeak Services, Including Internet
+ Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!
**About Us**
We believe that the size of the city shouldn't de