Summary

Reporting to the Director of Marketing, the Sr. Growth Marketing Manager owns Revant's full-funnel growth strategy, including how we build awareness, drive consideration, and convert demand across DTC and Amazon. You'll define the role each channel plays at each stage of the funnel and make the investment case for upper-funnel marketing alongside conversion channels. Right now, you'll own the hands-on execution across our paid channels. In 2027, you'll manage Paid Media Specialist(s) and transition into leading the team while they handle the day-to-day platform work.

You'll report to the Director of Marketing and work closely with our Email & SMS Marketing Manager and Creative Director. You're the strategic connector between full-funnel channel performance, creative output, and business results. You translate what's happening across awareness, consideration, and conversion into clear insights and forward recommendations for leadership.

If you're equally comfortable zooming out to see the full growth picture and zooming in to optimize a single campaign and you can move fluidly between strategic thinking and hands-on execution keep reading.

What You'll Own

Full-Funnel Growth Strategy and Performance

• Own Revant's growth strategy across the entire funnel awareness, consideration, and conversion spanning all paid media across DTC and Amazon
• Define the role each channel plays at each stage of the funnel and build the investment case for upper-funnel marketing: how awareness and consideration efforts are structured, funded, and measured alongside conversion channels
• Co-lead annual marketing forecasting and budgeting with the Director of Marketing, including scenario planning and long-range revenue modeling
• Own in-year budget management and reforecasting for media spend tracking pacing, flagging variances, and bringing spend adjustment recommendations before they become problems
• Define and evolve campaign structure, bidding strategy, and optimization frameworks across all active paid channels
• Manage vendor and platform relationships DSP partners, media vendors, and technology providers ensuring Revant is getting full value from every partnership
• Stay ahead of platform changes, new ad formats, and emerging channels and bring recommendations before anyone has to ask

People Management (anticipated to become part of the role in 2027)

• Manage and develop 12 Paid Media Specialists set clear goals, provide regular feedback, and create a high-accountability environment where people can grow.
• Serve as the platform backup when a Paid Media Specialist is out you can get in and run campaigns without breaking stride.
• Conduct semi-annual and annual reviews and all performance management discussions as needed.

Reporting and Performance Analysis

• Own Revant's marketing performance reporting dashboards, KPI frameworks, and the accuracy of both
• Define how upper-funnel investment gets measured reach, engagement, branded search lift, share of voice so awareness and consideration spend is held to the same standard of accountability as conversion spend
• Translate complex data into clear insights for leadership: what happened, why, and what we're doing about it
• Own the outputs of our Hex reporting tool read the results, pressure-test the findings, and translate them into budget and channel recommendations
• Develop forecasts and performance models tied to revenue, ROAS, contribution margin, and EBITDA

Creative Partnership

• Serve as the performance feedback loop for our in-house creative team across paid and organic what's working, what's not, and why
• Contribute to campaign GTM briefs by layering in performance learnings, audience insights, and channel-specific context
• Work with Claritas audience data to inform targeting strategy and brief development

Cross-Channel Collaboration

• Partner with our Email & SMS Marketing Manager to ensure acquisition and owned channels are working together, not in parallel
• Act as a growth advisor across Marketing and eCommerce connecting full-funnel channel performance to the broader growth picture
• Surface recommendations on creative, offers, and merchandising based on what the data shows

Revant offers a competitive compensation package including:

• Base salary or hourly pay range, $110,000 - $125,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental, vision, long term disability and telemedical benefits
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• Pa