Marketing Analytics Specialist - Contract to Hire - 40hrs/week - Hybrid in DFW

We are seeking a Marketing Analytics Specialist to join the team at our higher education client. This is a unique opportunity as they are introducing this role for the first time. The ideal candidate will be responsible for analyzing data, discovering insights, creating hypotheses, and developing dashboards to provide higher-level views. This role will be critical in driving the success of our marketing strategies through data-driven decisions.

Responsibilities:

• Review and synthesize third-party data.
• Analyze digital media across various platforms.
• Develop and analyze dashboards to provide insights.
• Utilize tools such as Google Analytics, Meta Analytics, Excel Macros, and SQL.

Marketing Analytics Specialist - Contract to Hire - 40hrs/week - Hybrid in DFW

Qualifications:

• Proven experience in reviewing and synthesizing third-party data.
• Expertise in analyzing digital media and creating insightful dashboards.
• Proficiency in data visualization tools and techniques.

Requirements:

• Experience with Google Analytics and Meta Analytics is a MUST.
• Advanced skills in Excel, including Macros.
• SQL knowledge is a plus.
• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.