Position Overview
This is not a desk management role. This is a hands-on, in-the-field leadership position responsible for recruiting, training, developing, and leading a team of Business Development Representatives through daily ride-along, prospecting activity, live coaching, and accountability management.
The ideal candidate is a proven sales leader who thrives in the field, enjoys building people, and leads from the front. This individual will spend the majority of their time alongside reps in real-world selling environments, helping drive appointments, pipeline growth, prospecting activity, and overall team performance.
This role requires strong leadership, daily accountability, coaching ability, and a passion for developing winning sales habits within a growing MSP technology organization.
Key Responsibilities
Leadership & Team Development
- Recruit, interview, hire, and onboard new Business Development Representatives
- Develop structured training programs for prospecting, appointment setting, networking, and field sales
- Conduct daily field coaching and ride-alongs with BDRs
- Provide real-time sales coaching during prospect meetings, cold calls, and networking activities
- Mentor reps on professionalism, communication, confidence, and sales process execution
- Create a culture of accountability, energy, urgency, and continuous improvement
Field Sales Management
- Work directly in the field with representatives daily
- Assist reps with door-to-door prospecting, networking events, and business outreach efforts
- Help develop territories and prospecting strategies
- Monitor daily activity levels including:
- Cold calls
- Business visits
- Appointments set
- Meetings completed
- Opportunities created
- Pipeline growth
- Lead by example through active prospecting and relationship building
Performance Management
- Hold regular one-on-one coaching sessions
- Track KPI performance and sales metrics
- Develop performance improvement plans when necessary
- Assist with territory planning and sales execution strategies
- Ensure CRM activity and reporting are accurate and up to date
- Drive team consistency and execution standards
Collaboration
- Work closely with company leadership, marketing, and technical teams
- Assist in refining messaging, outreach campaigns, and lead-generation initiatives
- Participate in strategic growth planning and market expansion initiatives
Qualifications
- 5+ years of B2B sales experience, preferably in MSP, technology, telecommunications, cybersecurity, or related industries
- Previous sales leadership or sales training experience preferred
- Proven ability to recruit, coach, and motivate sales professionals
- Strong field sales and prospecting experience
- Comfortable leading from the front in outside sales environments
- Excellent communication and interpersonal skills
- Strong organizational and accountability management abilities
- Experience using CRM systems and sales tracking tools
- Valid driver’s license and ability to travel locally throughout assigned territory
What Success Looks Like
- Consistent team prospecting activity
- Increased appointment generation
- Improved BDR confidence and professionalism
- Strong pipeline growth
- High accountability culture
- Rep development and retention
- Revenue growth through disciplined field execution
Compensation & Benefits
- Competitive base salary
- Performance-based bonus opportunities
- Commission and override opportunities
- Career advancement opportunities within a rapidly growing MSP organization
- Technology and sales support tools provided
Work Environment
This is a highly active, field-based leadership role. The Sales Manager is expected to work directly alongside Business Development Representatives in prospecting environments daily and play a hands-on role in developing team performance and company growth.
If you are a motivated sales leader who enjoys building teams, developing people, and driving growth through field execution, we would love to speak with you.