**About Us** The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter. **Summary** We're looking for a hands-on Marketing Automation Specialist to own the day-to-day operations of our Marketo Engage instance supporting two of The Freeman Company's brands - Sparks and 3D Exhibits. This role is the execution engine behind our owned channel campaign activity - partnering closely with campaign marketing teams to build, launch, and report on Marketo marketing automation programs across email, digital, and events. This is a great fit for someone who knows Marketo inside and out, takes pride in clean and efficient builds, and thrives in a fast-moving environment where attention to detail and responsiveness directly impact campaign outcomes. This role sits at a moment of real platform evolution - our Marketo instance is part of a broader multi-brand Salesforce consolidation - so comfort with change, and a forward-thinking approach to using AI to streamline campaign builds, QA, and reporting, will set the best candidates apart. This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Philadelphia, PA; however, we are also open to candidates based out of: + Dallas, TX **Essential Duties & Responsibilities** _Platform Operations & Campaign Execution_ + Own day-to-day Marketo execution across a shared instance supporting Sparks and 3D Exhibits, including Marketo program creation, email builds, landing page development, and reporting + Partner with campaign marketing teams to translate campaign briefs into fully built Marketo programs - ensuring assets are set up correctly, QA'd, and deployed on schedule + Build and manage email, digital, and event Marketo programs end-to-end, maintaining accurate Salesforce sync and keeping program costs updated throughout the campaign lifecycle + Serve as the primary Marketo point of contact for campaign marketing stakeholders - fielding requests, managing timelines, and driving execution + Collaborate with the Analytics & Insights team on campaign reporting and attribution, and stay closely aligned with the ongoing Marketo/Salesforce consolidation initiative as the instance evolves + Bring a forward-thinking approach to AI-assisted workflows - using AI tools to speed up program builds, QA, and reporting where it makes sense + Advise campaign marketing teams and campaign leads on ways to enhance program performance and structure, drawing on working knowledge of marketing strategy - this role is expected to guide, not just execute + Maintain naming conventions and program taxonomy across the shared instance so campaigns, programs, and UTMs stay consistent and reportable across both brands + Manage list hygiene - deduping, suppression lists, and bounce/unsubscribe processing - to keep the shared database clean and compliant + Set clear turnaround expectations for intake requests and triage competing priorities across Sparks and 3D transparently + Document processes and support backup coverage so platform operations continue smoothly during PTO or absences _How We'll Measure Success_ + Campaigns are QA'd and deployed on time, with minimal error rates + Stakeholders trust this person as a responsive, reliable point of contact + Program hygiene (naming conventions, cost tracking, Salesforce sync) stays clean and audit-ready **Education & Experience** _Must-Have_ + 5+ years of hands-on Marketo Engage experience with demonstrated ownership of day-to-day platform operations + Bachelor's Degree from an accredited four year college or university is required + Proven ability to build and launch end-to-end Marketo programs - emails, landing pages, forms, smart lists, and campaigns + Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen program performance + Understanding of what makes an event program effective end-to-end - invite strategy, reminder cadence, and post-event follow-up - not just the mechanics of registration flows + Understanding of how digital programs should hand off into nurture, building programs that keep a lead moving through the funnel rather than dead-ending after a single touch + Experience with Marketo event program management, including registration flows and attendee list management + Familiarity with Salesforce CRM integration and maintaining sync hygiene between platforms + Strong attention to detail with a habit of self-QA before handoff + Comforta