POSITION SUMMARY
We are seeking a Senior Art Director with 10+ years of experience to collaborate on the visual direction and creative strategy for Procaps Labs’ marketing initiatives. This is a hands-on, strategic role requiring deep expertise in campaign concepting, omnichannel marketing, brand development, and the execution of high-quality creative across digital, print, and video platforms.
*** Reporting Relationship: This position reports directly to the Creative Director.
WHAT YOU’LL DO ( ESSENTIAL JOB DUTIES AND RESPONSIBILITIES)
- Lead and execute creative concepts for omnichannel marketing campaigns (digital, social, print, packaging, events, and video).
- Develop, maintain, and evolve brand guidelines to ensure consistency across all touchpoints.
- Conceptualize, design, and oversee marketing campaigns from ideation to execution, ensuring alignment with business goals.
- Collaborate closely with marketing, product, and communications teams to develop visuals that engage audiences and support campaigns.
- Mentor and guide junior designers, providing feedback, support, and leadership for a growing in-house team.
- Produce or supervise video content and multimedia assets as needed (video editing experience is a plus).
- Stay current with industry trends, design technologies, and omnichannel marketing best practices.
- Support the evolution of L&D strategies with contributions to planning, tool selection, and innovation.
- Perform additional responsibilities as assigned in support of the company’s learning and development goals.