**Join us at Entrust ** At Entrust, we're shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.  **Get to Know Us ** Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It's the curiosity, dedication, and innovation that drive our success and help us anticipate the future.  **Position Overview:** The Director is responsible for developing and refining an integrated growth strategy for high volume issuance solutions for financial card and government ID markets. In this role, the Director will be responsible for developing and leading growth strategies across the business unit's portfolio of offerings. Specifically, this includes cross-functional leadership of initiatives for the business' recurring revenues across product management, engineering, customer operations, marketing, and direct strategic engagement with sales and channel organizations. The successful candidate will bring a disciplined, business-oriented approach to developing the solution strategy and roadmap, integrating all solution components, and pricing appropriately to gain market share while meeting revenue and margin requirements. The director should have significant product management and development experience and be skilled in driving cohesive strategies spanning Software and Services. The Director will perform the accountabilities detailed below and other duties as assigned. **Responsibilities:** Strategic Ownership: + Develop and present business case recommendations for new market opportunities, solution performance and investment requirements to facilitate business planning and decision making. + Develop and implement pricing strategy recommendations with a focus on simplification. + Assist with strategic partnering activities and negotiations to strengthen our value proposition and market penetration. Communication: + Serve as product Subject Matter Expert for marketing materials and sales training material development to ensure accurate messaging around features, benefits, and competitive advantage. + Define and document solution requirements, use cases, and interface diagrams for use by engineering/development teams in creating technical requirements and developing new products or enhancements. + Executive level communication skills required with the ability to be persuasive and articulate necessary response for all relevant audiences and stakeholders. Market Intelligence: + Analyze market and industry trends, identify and segment key customer groups, track competitive intelligence, and incorporate this insight into solution plans and roadmaps. + Actively pursue VOC feedback to inform product roadmap, gauge customer satisfaction, etc. + Develops a deep understanding of issues and trends in banking and government ID programs globally, including potentially disruptive technologies and leads the communication of market intelligence to internal stakeholders. + Develops and establishes key partnerships with internal and external customers and establishes credibility as a leader with networks in the industry associations to understand market trends and to anticipate current and future customer needs. Business Performance: + Responsible for global revenue and profitability management for products assigned - ensuring revenue and margin targets are met and identifying remediation plans when plan targets are at risk. + Develops, owns, and maintains segment roadmaps, which includes product/solution development, market messages, target audiences, other business activities and goals to be achieved. Ensures roadmap alignment with other Entrust marketing initiatives and communication programs. + Collaborates with sales to execute the segment roadmap plans to meet Entrust goals. Leadership & People Management + Perform general management responsibilities such as hiring, performance management, performance reviews, individual development activities, etc. + Monitor team performance against department standards, and ensure that these standards are consistently met or exceeded + Assisting in disciplinary decisions and action + Act as escalation point for issues and provide leadership and guidance to team + Provide necessary work direction and manage projects effectively through planning, organization, and project management **Basic Qualifications** + Bachelor's degree in business, engineering, or technology. + Minimum 10 years of experience in product management and/or development with experience delivering software, hardware and service solutions, preferably in ID and Card Issuance markets. + Experience working in Agile-based development environment and creating detailed functiona