Robert Half's client is seeking a dynamic and experienced Digital Project Manager / Operations Manager to join their team in Arlington, VA. This onsite role is ideal for a professional with a strong background in marketing operations, strategic leadership, and project management. The successful candidate will be responsible for managing and optimizing multi-channel marketing campaigns, overseeing resource management, and driving operational excellence within a fast-paced environment.

Key Responsibilities:

• Marketing Operations & Traffic Management:
• Oversee and manage the day-to-day operations of digital marketing campaigns, ensuring alignment with business objectives.
• Develop and implement traffic management strategies to optimize workflow and enhance campaign performance.
• Monitor and analyze marketing analytics to drive data-driven decisions and process improvements.
• Strategic Leadership & Operational Excellence:
• Lead the strategic planning and execution of B2B and B2C marketing initiatives.
• Implement process improvements to enhance operational efficiency and effectiveness across all marketing channels.
• Conduct cost/benefit analysis to ensure optimal use of resources and budget.
• Project Management & Resource Management:
• Plan, execute, and oversee projects from inception to completion, ensuring timely delivery and adherence to scope and budget.
• Manage resources across multiple projects, balancing workload and prioritizing tasks to meet deadlines.
• Utilize project management tools such as Workfront, Asana, Wrike, and Jira to streamline operations and improve team collaboration.
• CRM Operations & Multi-Channel Campaign Management:
• Manage CRM operations, including Salesforce and Salesforce Marketing Cloud, to ensure seamless campaign execution.
• Coordinate and optimize multi-channel marketing efforts across various platforms, including digital, email, and social media.
• Team Leadership & Collaboration:
• Mentor and coach team members, fostering a culture of continuous learning and improvement.
• Collaborate with peers and cross-functional teams to drive innovation and achieve strategic goals.

Required Experience:

• Proven experience in digital project management and marketing operations.
• Expertise in CRM tools such as Salesforce, Acoustic, and Adobe Campaigns.
• Proficiency in work management tools such as Workfront, Asana, Wrike, and Jira.
• Experience with DAM systems like EnterWorks DAM and Aprimo DAM.
• Strong analytical skills with experience in Adobe Analytics, Google Analytics, Tableau, and ERP systems.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication and leadership skills, with a proven ability to mentor and guide teams.

Preferred Qualifications:

• Experience in both B2B and B2C marketing.
• Strong understanding of process improvements and operational efficiency.
• Familiarity with Smartsheet and other work management tools.