Marketing Field Event Coordinator

JOB TITLE: Marketing Field Event Coordinator

EMPLOYER: Transylvania Concrete Coatings

DEPARTMENT: Office

REPORTS TO: Sales & Business Development Manager

EFFECTIVE DATE: March 2024.

SUMMARY: Manage and execute field event marketing initiatives with a team in lead generation best practices for our office to exceed booked, issued, and sale’s targets. This will be achieved through event participation/sponsorship, partnerships, community outreach, related programs, and other outside networking. Will hire, train, create, and develop a Marketing Team to build brand awareness to generate sales leads in the local market through our partnerships.

DUTIES AND RESPONSIBILITIES:

• Develop and drive marketing initiatives to generate sales leads for sales representatives to follow up
• Recruit, Hire, Train, and develop an event marketing team and create accountability through established Marketer goals and KPIs
• Identify, schedule, and plan for the team of Marketers in assigned territories and events
• Responsible for budgeting and staffing within our affiliates
• Responsible for creating, ordering, and budgeting for all collateral inventory
• Responsible to work closely with the Sales Manager and their team to develop goals, develop KPI’s, brainstorm events, and collaborate on data from events
• Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
• Track and report metrics to evaluate performance and ROI of our partnerships and events
• Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events established KPIs
• Execute and manage onsite lead generation activities weekly in event participation
• Attend home shows, fairs, festivals, events, etc.… educating customers and scheduling appointments
• Develop localized partnerships to allow onsite staffed display for lead generation/sales activity
• Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence
• Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory
• Perform indoor work in a climate-controlled environment and outside work in varying temperatures and climates
• Perform other duties as assigned by supervisor