Bollinger Motors is seeking a Marketing Analytics & Website Coordinator to catalog, manage and optimize Bollinger Motors’ marketing performance, and ensure a top-performing website. This position reports to the Marketing Director. This is an in-person role at the company’s Oak Park, MI headquarters.

Essential Duties & Responsibilities

• Marketing Analytics
• Audit and optimize our analytics tools, processes and performance
• Set up and optimize integrations with any new feeds from a variety of marketing tools
• Develop an integrated marketing performance dashboard to enable topline view of marketing performance
• Contribute to and support testing programs
• Website Management
• Ensure website platform remains current and optimized for performance
• Perform scans for security, performance, tool/integration and content issues, and recommend remediations
• Utilize site analytics to identify and drive performance improvements
• Monitor website traffic, conversion rates, and search engine rankings to measure the effectiveness of SEO efforts.
• ·Conduct regular website audits to identify SEO opportunities and areas for improvement
• Contribute to optimizing website content, including titles, descriptions, and headings, for targeted keywords.
• Collaborate with content creators and marketing team members to ensure SEO best practices are integrated into all content and website updates.

We are focused on building a great team and beyond the technical skills, we require humility and teamwork. We expect to work in the office full-time, and we are a dog-friendly company.

• Bachelor’s degree or relevant job experience in marketing, communications, computer science or a related field.
• Marketing Analytics: 2+ years' experience, including technical implementation
• Strong understanding of, and experience with Google Analytics, Adobe Analytics or other platforms
• Experience integrating multiple data sources/flows
• Experience building and managing integrated marketing dashboards
• Familiarity with Salesforce is a plus
• 1-2 years of experience with website platform development and management
• WordPress experience preferred (or similar CMS)
• Ability to integrate tools, and implement tracking tags
• Knowledge of HTML, CSS, and JavaScript is a plus
• Experience and familiarity with digital advertising and/or SEM a plus
• Excellent project management and collaboration skills.
• Strong analytical skills and attention to detail.
• Ability to stay updated with the latest industry trends and algorithm changes.