Job Description
Job Description
Marketing Specialist-
This job posting is for a full-time position with the Brookside Health Group (BHG).
The role involves working Monday to Friday from 8:30 am to 5:00 pm, with a hybrid arrangement requiring office presence in Denver, Colorado on Tuesdays.
Job ResponsibilitiesBrand Management- Understanding & Planning: Maintain knowledge of BHG’s brand, strategic plan, marketing goals, and objectives.
- Campaigns: Support global brand campaign planning and analysis, develop, execute, and manage promotional collateral.
- Integration: Lead integrated work with digital, content, and creative teams for channel plans and campaign measurement.
- Creative Direction: Provide creative direction for media and marketing materials.
- Project Management: Oversee timelines for new projects and internal review processes.
- Reporting: Lead campaign recaps and quarterly reporting, analyzing performance metrics.
- Web Management: Oversee web platforms for branded collateral and assets.
- Compliance: Ensure brand compliance for BHG and affiliate brands.
- Support: Assist in communication support for affiliate brands and manage agency/vendor relationships.
- Event Participation: Act as a brand ambassador at events.
Clinic and Physician Marketing- Strategic Partnership: Serve as a liaison for BHG clinic operations to deliver effective marketing plans.
- Project Intake: Support intake of new requests and develop strategic briefs.
- Marketing Plans: Develop and execute marketing plans for service lines and specialties.
- Onboarding: Lead marketing efforts for new physician onboarding.
- Requests & Projects: Support clinic marketing requests and special projects.
- Communication: Maintain consistent communication between marketing and operations teams.
Project Management- Coordination: Lead project coordination for clinic/operations client projects and strategic events.
- Budget Management: Manage relevant marketing budgets and assist in accounts payable.
Other Duties- Perform additional tasks as assigned.
Education and Experience Requirements- Degree: Bachelor’s degree in marketing preferred, Communications, Business Administration, Management, or a related field.
- Experience: At least 6 years of related work experience.
Knowledge, Skills & Abilities- Experience: Marketing/communications, project management, media campaigns, and corporate branding/marketing.
- Integrated Programs: Experience with integrated marketing programs for varied audiences.
- Influence: Ability to build credibility and influence leadership on marketing strategies.
- Simplification: Ability to simplify complex data into actionable plans.
- Project Management: Strong project management skills, capable of leading teams and managing deadlines.
- Communication: Excellent organization, communication, and time management skills.
- Problem-Solving: Strong analytical skills with the ability to present information and find creative solutions.
- Self-Motivation: Ability to lead projects independently from start to finish.
- Collaboration: Effective collaboration within and outside the organization.
- Writing Skills: Strong writing, editing, and communication skills with attention to detail.
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