Job Title

Development Director

Reports to

Chief Executive Officer

FLSA / WAGE

Exempt

Original Date:

December 2022

Revised:

May 2024

JOB SUMMARY

The Development Director is responsible for the implementation and organization of business development, and individual/corporate annual giving efforts. The Development Director will provide leadership with an innovative perspective, initiating, and facilitating communication across different systems and communities. Focus areas include promoting growth in Park Center’s services, fundraising with annual giving, event sponsorships, major gifts, capital gifts, and planned gifts, as well as database management and routine department functions.

ESSENTIAL FUNCTIONS

1. Strategic Vision and Leadership
   1. Collaborate with Executive staff and program Directors to implement business development strategies that will generate growth and increase referrals to Park Center’s services.
   2. Develop communications and marketing plans that target key audiences, enhance engagement across platforms, and expand community awareness of programs and services.
2. Business Development
   1. Provide leadership to Business Development Manager with focus on sustaining relationships with community referral sources to ensure growth in the agency’s programs.
   2. Provide key information (including eligibility criteria, intake process, goals of services, etc.) to key referral sources in Davidson County.
   3. Identify underserved geographic areas and populations in the county for outreach and inclusion.
   4. Identify potential referral sources and reach out proactively to communicate the value of Park Center’s services.
3. Financial Responsibility.
   1. Partner with executive leadership and board to develop and monitor budget.
   2. Drive budget growth by cultivating business opportunities, relationships, and program referrals.
4. Fundraising
   1. Lead development efforts in the areas of annual giving and fundraising events, corporate sponsorships, and major gifts
      1. Collect and analyze data for goal setting and evaluation of individual and corporate fundraising efforts.
      2. Execute direct mail appeals, including copywriting, data compilation and segmentation, design, and vendor selection.
      3. Develop content with the CEO for formal proposals, grants, appeal letters, collateral, event programs, annual reports, and other projects as needed.
      4. Implements new fundraising techniques to increase funds.
      5. Coordinate Park Center’s Development Committee, including recruiting committee members annually, organizing meetings, identifying objectives, and driving outcomes.
      6. Track donor engagement and maintain data integrity within HubSpot. Work with Program Directors to identify their needs and develop strategies to raise money for those needs.
5. Financial Responsibility
   1. Achieve individual and corporate fundraising goals annually.
   2. Partner with COO, CEO, and CFO to develop and monitor annual budget and applicable strategic planning efforts.
   3. Audit and present financial data to executive staff and board as needed.
   4. Oversee gift processing procedures and protect donor financial information.
6. Process gifts and follow acknowledgement procedures.
   1. Research key donors, build authentic relationships and develop engagement strategies.
   2. Developing strategies to increase awareness to Park Center’s social media and website.
   3. Engaging and creating relationships with other departments at Park Center to gather valuable information and success stories to promote to the community.
   4. Managing social events for staff such as Town Halls or service projects for Park Center.
   5. Managing volunteers and communicating with partners that want to interact with Park Center.
   6. Training employees and coordinating with the Director of Business Development on how to effectively communicate with the community about Park Center.
   7. Serve as a creative thought leader on how to advance Park Center’s relevance to, and engagement of, new audiences and funders with a focus on justice, diversity, equity, and inclusion.
7. Marketing
   1. Create content for Park Center's social media pages including Facebook, Instagram, LinkedIn and YouTube; monitor engagement; utilize social media tactics to increase brand awareness, engagement, and drive traffic to agency website.
   2. Led efforts to up-date social and marketing platform, HubSpot; implement email marketing campaigns to email subscribers including donors, referral sources, volunteers, and stakeholders.
   3. Utilize Google Analytics to monitor website traffic, analyze use of website, etc.
   4. Maintain and optimize agency website; create blog content for website (as needed); review website content regularly to ensure website information is current.
8. Communications
   1. Write/edit member success stories for publication on social media, agency websites and marketing materials.
   2. Create and maintain a photo/video/success story library to ensure content is consistently available for use in digital and print materials.
   3. Work with agency staff to cultivate member success stories and program updates.
9. Value cultural competence and diversity
   1. Collaborate with staff, members, and the community to gain the perspectives of others having diverse opinions, abilities, values, beliefs, perspectives, and ethnic or cultural backgrounds.
   2. Take deliberate steps to increase own cultural competency by attending trainings, events, discussions, workshops, etc.

SKILLS AND QUALIFICATIONS

• Bachelor’s degree required.

• 6+ years of professional experience in nonprofit industry with demonstrated experience in development role.

• Passion for mental health, addiction recovery, and housing-focused services.
• Ability to lead, inspire, coach, and motivate teams.
• Demonstrated ability to cultivate stakeholder relationships and produce outcomes.
• Excellent oral and written communication skills with ability to influence varied audiences.
• Ability to navigate conversations adeptly, actively listed, empathize, and tailer communications as needed to resonate with team.

• Excellent time management and organizational skills.
• Ability to work independently and as part of a team.
• Ability to problem solve effectively
• Passion for collaboration and ability to work with other staff and departments to achieve a shared vision.
• Professionalism and ability to represent Park Center effectively in the community.
• Excellent computer skills with the ability to utilize spreadsheets, presentations, and word processing tools.
• Experience working with CRM software preferred.
• Able to uphold organizational values in all activities, demonstrate transparent and ethical behavior

WORKING CONDITIONS

This job operates in a professional office environment with remote office flexibility. This role routinely uses standard office equipment such as computers phones, photocopiers, filing cabinets, and fax machines.

PHYSICAL DEMANDS

• The ability to communicate effectively in written and oral form.
• The ability to operate with many distractions.
• The ability to commute to different locations as needed.

DIRECT REPORTS

Business Development Manager

SCHEDULE

Mon-Fri 8-4p or 7:30a-3:30p

WORK LOCATION

Nashville, TN with some remote capabilities