We are in search of a Digital Marketing Specialist to join our clients team located in Troy, Michigan. The role involves overseeing the planning, management, and execution of marketing campaigns. As a Digital Marketing Specialist, you will play a pivotal role in ensuring the alignment of all campaigns with our goals, providing a superior experience to both internal and external stakeholders.

Responsibilities:

• Lead the development and execution of various marketing campaigns across most channels.

• Create compelling and targeted copy for all marketing campaigns.

• Collaborate with the marketing team to ensure cohesive and effective campaign strategies.

• Implement and manage marketing automation strategies to enhance campaign efficiency and effectiveness.

• Conduct A/B testing for web copy to optimize content performance and user engagement.

• Continuously improve website performance, focusing on user experience and conversion rate optimization.

• Analyze leads generated from digital marketing efforts and assess the value added by these campaigns.

• Work with leadership to assess and allocate budgets for marketing materials and campaigns.

• Utilize skills in Adobe Creative Cloud, CRM, Database, Facebook Insights, Campaign Planning, Email Marketing, Text Marketing, On-site SEO, On-Page SEO, Web Optimization, Copywriting, Writing Skills, Digital Marketing.