Full Time – OTP Business Development Representative
**To be based in Columbus or Cincinnati, OH**
A Business Development Representative (BDR) reports directly to the Senior VP, Operations and works closely under the guidance of the marketing department leadership personnel. The BDR is responsible for creating, updating, and executing a strategic marketing and referral development plan for their assigned program. This role is accountable for traveling up to 75% and marketing all relevant services within their territory through consistent field presence, outreach, and community engagement.
The BDR drives patient growth by building and maintaining referral relationships through face-to-face meetings with healthcare providers, attending networking events, hosting lunches, dinners, and educational sessions, and representing the organization at community events. In addition to generating new referrals, the BDR also supports patient reactivation efforts, engaging previously discharged or inactive patients to re-enter care through structured outreach and collaboration with clinical teams.
This position will be based in Columbus, OH or Cincinnati, OH and requires 75% of travel.
Responsibilities:
Business Development & Growth
- Develop and execute a regional business development plan aligned with BayMark and business line strategic growth goals.
- Identify market opportunities, service gaps, and emerging referral trends to support strategic expansion and improved access to care.
- Support new program launches and service expansions by developing targeted outreach and referral activation strategies.
- Monitor program capacity and align outreach efforts with operational readiness and admissions availability.
- Track and analyze referral sources, conversion trends, and outreach effectiveness to continuously refine growth strategies.
Referral Network Development & Account Management
- Drive measurable patient growth through referral development, outreach, and relationship management.
- Expand referral network: Secure at least 5 new MOU/QSOA partnerships per program and ensure consistent follow-up with active partners.
- Account management: Develop and maintain a minimum of 100 active referral and partner contacts per assigned site, ensuring consistent engagement and ongoing follow-up to support sustained patient access and program growth.
- Maintain an 85% or higher partner satisfaction score (via quarterly surveys or structured feedback).
Patient Engagement & Reactivation
- Lead monthly outreach efforts to engage and reactivate past patients who have been discharged or dropped out of care.
- Collaborate with internal teams to coordinate follow-up calls, share updated program information, and remove barriers to re-entry.
- Work with TCD, Regional Operator, and Contact Centers to identify and reduce barriers to admission, re-entry, and access to care.
Community Outreach & Engagement
- Develop and maintain strong relationships with hospitals, healthcare providers, social service organizations, homeless outreach teams, crisis stabilization units, courts (including Assisted Outpatient Treatment – AOT programs), child welfare agencies, and faith-based and recovery organizations.
- Represent BayMark and associated brands at community and professional events and conferences.
- Host and participate in educational sessions, outreach events, and provider meetings to increase awareness of services.
Internal Collaboration
- Collaborate closely with internal Contact Center leadership to ensure streamlined referral and admission workflows.
- Lead and participate in team calls and meetings, sharing outreach insights and recommendations.
- Collaborate with Marketing on print materials, advertising strategies, website updates, SEO initiatives, and social media visibility.
Reporting & Performance Tracking
- Deliver accurate and timely weekly and quarterly reports on BD performance, reactivation outcomes, key partnerships, and regional growth.
- Maintain up-to-date tracking of outreach activity, referral sources, admissions generated, and partner engagement within CRM tools.
- Monitor and report referral-to-admission conversion rates and identify improvement opportunities.
- Collaborate with Admissions, Operations, and Leadership to implement corrective actions when targets are not met.
- Present updates during pe