Lead with Style. Inspire Your Team. Build an Exceptional Customer Experience.

Bobbles & Lace is seeking an energetic, customer-focused Assistant Store Director to help lead our boutique in West Chester, PA. If you love fashion, enjoy coaching a team, and thrive in a fast-paced retail environment, we'd love to meet you.

As Assistant Store Director, you'll work alongside the Store Director to deliver an exceptional shopping experience, develop a high-performing team, and help grow one of the area's premier women's fashion boutiques.

This is an excellent opportunity for someone looking to advance their retail leadership career while working in a fun, collaborative, and fashion-forward environment.

What You'll Do 

Leadership

• Partner with the Store Director to lead all daily store operations.
• Coach, motivate, and develop a team of fashion stylists.
• Lead by example in delivering exceptional customer service and achieving sales goals.
• Help recruit, interview, onboard, and train new team members.
• Foster a positive, high-energy, and accountable team culture.
• Assume leadership responsibilities when the Store Director is away.

Sales & Customer Experience

• Create personalized styling experiences that build long-term customer relationships.
• Deliver outstanding service that drives customer loyalty and repeat business.
• Build and maintain a personal client book through outreach and follow-up.
• Achieve individual and team sales goals while maintaining a customer-first mindset.
• Resolve customer concerns professionally and confidently.

Operations

• Assist with inventory management, receiving shipments, merchandising, and stock organization.
• Maintain visual merchandising standards and an inviting sales floor.
• Help oversee opening and closing procedures.
• Ensure operational excellence, cleanliness, and attention to detail throughout the boutique.

Community & Brand Growth

• Support in-store events and community partnerships.
• Assist with social media content and local marketing initiatives.
• Represent the Bobbles & Lace brand with professionalism, enthusiasm, and authenticity.

Qualifications

• Retail leadership experience (Assistant Manager, Key Holder, Store Manager, or similar)
• Passion for fashion and creating exceptional customer experiences
• Proven ability to coach, motivate, and develop others
• Strong communication and interpersonal skills
• Highly organized with excellent time management
• Comfortable working in a fast-paced, goal-oriented environment
• Flexible availability, including weekends and occasional evenings

Boutique retail or women's apparel experience is strongly preferred.

What Success Looks Like

Our Assistant Store Director:

• Inspires the team every day.
• Creates loyal customers who return again and again.
• Leads with positivity, professionalism, and accountability.
• Takes ownership of store performance.
• Helps build a boutique that customers can't wait to visit.

Why Bobbles & Lace?

At Bobbles & Lace, we're more than a clothing boutique—we're a destination where women discover confidence, style, and connection. We believe our team is the heart of that experience.

If you're passionate about fashion, love working with people, and are ready to grow your leadership career, we'd love to hear from you.

Apply today and help us make Bobbles & Lace West Chester the area's favorite boutique.

Benefits:

• Employee discount

At Bobbles & Lace we celebrate and empower an inclusive community where every woman can have the confidence she deserves. Our specialty is making high fashion fun and affordable. We are a proud team of women who share a commitment to creating a unique and personalized shopping experience with the desire to build long lasting relationships with every client that walks through our doors.