We're seeking an experienced and visionary Head of Marketing to lead our marketing efforts and propel Dairy Boy into its next phase of growth. Reporting directly to the Founder & Creative Director, Paige Lorenze, you'll oversee a dynamic team, craft innovative strategies, and drive brand awareness, customer acquisition, and loyalty. This is a high-impact role where you'll blend creative storytelling with data-driven tactics to expand our reach, from social media virality to experiential activations like our Polo Classic events and US Open pop-ups.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with Dairy Boy's core values of authenticity, nostalgia, and community, targeting Gen Z and millennial audiences.
• Lead digital marketing initiatives, including social media (Instagram, TikTok, YouTube), content creation, email campaigns, and influencer partnerships to boost engagement and sales.
• Oversee brand storytelling, ensuring consistent messaging across apparel, home goods, and events, infusing campaigns with clever twists.
• Manage experiential marketing, from pop-ups and collaborations to seasonal activations that create buzz and drive e-commerce conversions.
• Analyze performance metrics using tools like Google Analytics, social insights, and CRM data to optimize ROI and inform future campaigns.
• Build and mentor a high-performing marketing team, fostering a culture of innovation and collaboration.
• Collaborate with product, sales, and external partners to launch collections, handle PR, and explore new channels.
• Stay ahead of trends while maintaining Dairy Boy's unique, wholesome edge.

Qualifications

• 3+ years of marketing experience in fashion and lifestyle brands, with experience in a leadership role.
• Deep expertise in social media and influencer marketing, with a portfolio of successful campaigns that drove viral growth and revenue.
• Strong analytical skills, comfortable with data tools and KPIs to measure success and pivot strategies.
• Creative thinker with a passion for storytelling, bonus if you love farm life, New England vibes, or have experience in experiential events.
• Bachelor's degree in Marketing, Business, or related field.
• Excellent communication and leadership skills, with the ability to thrive in a fast-paced, entrepreneurial environment.
• Willingness to travel for events and activations (e.g., US Open, Wimbledon tie-ins).

What We Offer

• Competitive base salary + performance bonuses.
• Comprehensive benefits including health, dental, vision, 401(k) match, and generous PTO.
• Flexible hybrid work environment with opportunities to work from our charming Westport, CT headquarters.
• The chance to shape a brand that's redefining authentic lifestyle marketing, work closely with Paige and a talented team in a fun, values-driven culture.

Dairy Boy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.