Position Overview
The Sales Development Representative (SDR) serves as the first point of contact for many prospective Global IT clients and plays a critical role in generating qualified sales opportunities. This individual is responsible for identifying, engaging, qualifying, and nurturing prospects through outbound outreach, inbound lead follow-up, and strategic relationship development.
Unlike traditional high-volume telemarketing roles, this position requires strong qualifying capabilities. The SDR is expected to develop meaningful conversations, build trust, uncover business challenges, and connect prospects with the appropriate subject matter experts within Global IT.
Success in this role requires exceptional organization, strong communication skills, the ability to keep prospects engaged, genuine curiosity, and the ability to understand business challenges before proposing solutions. The ideal candidate enjoys cold calling, relationship building, and managing multiple conversations simultaneously while maintaining detailed records within the company’s CRM.
Key Responsibilities
Lead Generation & Prospecting
· Generate qualified appointments and sales opportunities through outbound cold calling, email outreach, social selling, networking, and lead nurturing activities.
· Research target organizations and identify decision-makers across multiple industries and business verticals.
· Develop and maintain a pipeline of prospects using both company-provided leads and self-sourced opportunities.
· Re-engage inactive leads, former clients, and dormant opportunities to generate new business conversations.
· Conduct discovery conversations that identify business challenges, current technology environments, growth objectives, and decision-making processes.
Appointment Setting & Opportunity Development
· Schedule qualified discovery meetings for the sales team.
· Ensure appointments meet established qualification criteria before advancing opportunities.
· Gather accurate information regarding prospect needs, business priorities, budgets, technology concerns, and timelines.
· Maintain ongoing communication with prospects throughout the qualification process.
· Support the sales team by providing detailed notes and relevant prospect intelligence before meetings.
CRM & Sales Operations
· Maintain accurate and detailed records within HubSpot.
· Document all activities, conversations, discoveries, follow-up commitments, and next steps.
· Build and manage HubSpot sequences, workflows, tasks, and follow-up campaigns.
· Monitor lead progression and proactively identify opportunities requiring additional engagement.
· Maintain high standards of CRM data integrity and pipeline accuracy.
Collaboration & Client Experience
· Work closely with Sales, Operations, Technical Leadership, and Executive Leadership to ensure prospects are connected with the appropriate resources.
· Demonstrate a solution-oriented approach by identifying how Global IT's services can help solve business challenges.
· Communicate prospect feedback, market observations, and common client concerns to internal teams.
· Represent Global IT professionally and consistently in all interactions.
Additional Responsibilities
Perform all other duties and responsibilities as assigned, based on business needs and operational priorities.
Required Qualifications
· Minimum 2 years of experience in outbound sales, appointment setting, business development, inside sales, or lead generation.
· Experience using