Marketing Director

Discount Tire & Service Centers

Position Summary

The Marketing Director for Discount Tire & Service Centers is responsible for developing, executing, and managing the company’s marketing strategies and initiatives across all corporate-owned locations. This role supports a fast-growing, family-owned retail tire and automotive service organization that has proudly served local communities for more than 50 years.

With more than 40 corporate-owned locations and a strategic growth plan to aggressively expand over the next five years, the Marketing Director plays a key role in driving brand awareness, customer acquisition, retention, and revenue growth while preserving the company’s trusted reputation and customer-first values.

The Marketing Director oversees day-to-day marketing operations, digital marketing initiatives, local store marketing, promotions, events, advertising campaigns, and customer engagement strategies. This position works closely with executive leadership and operational teams to ensure marketing initiatives align with business objectives and support long-term growth.

The ideal candidate combines strategic thinking with hands-on execution and possesses strong experience in retail, automotive service, or multi-location consumer marketing environments.

About the Company

Discount Tire & Service Centers is a locally owned and family-operated company with over 50 years of service in the community. Built on a foundation of integrity, customer service, and long-term relationships, the company has grown into a trusted name in tire sales and automotive service while maintaining its family-oriented culture and commitment to exceptional customer care.

As the organization continues its expansion throughout the region, the company remains focused on preserving its local roots, customer-first philosophy, and operational excellence across every location.

Duties and Responsibilities

Marketing Strategy & Brand Development

• Develop and execute marketing plans that align with company growth objectives and expansion initiatives.
• Increase brand awareness through effective use of multiple marketing outlets.
• Optimize efficiency and effectiveness of marketing channels.
• Maintain consistent brand messaging, customer experience, and visual identity across all locations and marketing platforms.
• Strategize, develop, and post content that drives company culture, increases brand relevancy, and encourages customers and teammates to take action.
• Develop written and visual content for digital and social platforms.

Digital Marketing & Social Media

• Help manage the company’s digital marketing efforts, including social media, email campaigns, website updates, online advertising, and customer reviews.
• Grow the company’s online presence by creating engaging content and building strong connections with customers across social media platforms.
• Create, schedule, and monitor social media posts that reflect the company’s culture, services, promotions, and community involvement.
• Work with marketing and technology partners to improve the company website and support a positive online customer experience.
• Maintain and support company communication platforms used for internal updates, employee engagement, team collaboration, and company-wide communications.
• Track marketing performance and customer engagement to help identify what’s working and where improvements can be made.

Customer Acquisition, Life Cycle, & Retention

• Drive customer acquisition, retention, and store traffic through integrated marketing campaigns and promotional strategies.
• Develop and manage seasonal promotions focused on tires, automotive repair services, maintenance programs, and fleet services.
• Support customer lifecycle marketing initiatives designed to increase repeat business and customer loyalty.
• Assist in developing customer engagement and retention programs.

Retail & Local Store Marketing

• Lead local store marketing programs to increase visibility, customer engagement, and traffic across all locations.
• Collaborate with operations and regional leadership teams to support new store openings, local market initiatives, and ongoing performance optimization.
• Coordinate community partnerships, sponsorships, local events, grassroots marketing efforts, and co