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Job Description
Job Description
Join us in Telling the Stories of Santa’s North Pole!
The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences. We are home to the most iconic and beloved Christmas brands of this generation including The Elf on the Shelf, Elf Pets, and Elf Mates.
The Senior Packaging Graphic Designer will develop compelling, brand-right packaging graphics across a broad portfolio of consumer products, including toys, books, accessories, licensed products and other product categories. This role focuses exclusively on the visual and graphic design of packaging and does not include structural packaging engineering, package construction, or structural package design. The designer will translate brand standards, product strategies, consumer insights, business objectives, and current trends into creative consumer packaging solutions. Packaging designs should balance brand storytelling, consumer appeal, and shelf impact while maintaining a cohesive visual identity across product lines. This role will independently lead packaging design projects from initial sketches and concept development through final artwork handoff. This position is a mix of packaging graphic design, creative concepting, and layout development.
The role collaborates closely with Product Design, Product Development, Brand Creative Licensing, Marketing, and Packaging Engineering, Legal, Compliance and provides creative direction to external design agencies and production partners to ensure all packaging aligns with brand standards and business objectives. This is a hybrid position that includes both remote and in-office work. Candidates must reside in the Atlanta, Georgia area, as regular in-office collaboration is required for meetings, design reviews, and other business needs.
The ideal candidate has extensive experience designing graphics for retail consumer packaging and a portfolio that demonstrates packaging graphic design from concept through production. This is a specialized packaging graphic design role requiring hands-on experience developing retail consumer packaging and is not intended for candidates whose experience is primarily in digital, marketing, or print design.
This position is based in Atlanta, Georgia, and does not include relocation assistance. Candidates must be able to relocate at their own expense if selected.
The Senior Packaging Graphic Designer will:
- Develop packaging concepts that align with The Lumistella Company's brands, product strategies, and current trends.
- Generate original packaging concepts through sketching, mood boards, and visual exploration.
- Create packaging graphics, layouts, typography, visual systems, and occasional logos across product lines and formats.
- Apply a strong understanding of visual hierarchy, shelf impact, storytelling, product communication, and consumer product design.
- Ensure packaging clearly communicates product features, benefits, included components, and brand messaging.
- Interpret and design accurately within a variety of packaging dielines and formats.
- Adapt packaging designs and visual systems across product lines, SKUs, and packaging formats while maintaining brand consistency.
- Provide creative input on packaging structures, identify potential usability or design issues, and collaborate with the Structural Designer on new or modified packaging solutions.
- Create physical mockups and digital renderings to support the Sales team, evaluate concepts, obtain approvals, and support product development decisions.
- Present packaging concepts and creative rationale to cross-functional teams and leadership, incorporating feedback while maintaining design integrity.
- Collaborate closely with Product Design, Product Development, Brand Creative Licensing, Packaging Engineering, Sales, Legal, Compliance, photographers, production artists, and other cross-functional partners.
- Work with licensed artwork and brand guidelines, including licensor review and approval processes.
- Provide creative direction for packaging photography, including sample preparation, composition, product views, styling, and artwork placement.
- Partner with and provide creative direction to external design agencies, illustrators, photographers, and production vendors to ensure packaging aligns with brand standards, product strategy, and quality expectations.
- Review proofs, samples, and production artwork to ensure accur
About The Lumistella Company