Job Overview 

Be Strong International is seeking a highly capable Digital Marketing Associate who can own and execute the organization’s digital marketing systems, campaigns, and engagement strategy. This role is responsible for driving measurable growth in audience engagement, lead generation, and program participation through effective use of CRM platforms, marketing automation, SEO support, and digital campaigns. The ideal candidate understands how to translate strategy into execution while using data, systems, and AI tools to improve performance over time. 

This is a hands-on role for someone who is both technical and strategic, with strong experience in CRM management, automated workflows, digital campaigns, and web analytics. This position works closely with Marketing, Communications, Programs, and Development to ensure all digital engagement efforts are aligned and effective. This role does not lead brand strategy or media relations, but plays a critical role in executing and optimizing how audiences experience and engage with Be Strong digitally. 

Manager to list the top 5 critical duties for this role (these will be used to qualify/measure a new hire during their probationary performance review). 

1. CRM Strategy and Lifecycle Management: Own and optimize CRM platforms including HubSpot and GoHighLevel to support the full audience journey from awareness to engagement to retention. Build segmentation strategies, manage pipelines, and ensure systems support marketing, programs, events, and development goals. 

2. Marketing Automation and Funnel Optimization: Design and manage automated workflows, email sequences, and engagement funnels that drive conversions and participation. Continuously test and improve performance through structured testing and data insights. 

3. Digital Campaign Execution and Lead Generation:
Execute digital campaigns that generate qualified leads for programs, events, and initiatives. Manage landing pages, registration systems, and follow-up processes to ensure a seamless user experience and strong conversion rates. 

4. SEO, Web Analytics and Performance Reporting: Support SEO efforts and monitor website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM dashboards. Track traffic, user behavior, conversions, and engagement trends, and provide actionable insights to improve results. 

5. Social Media Engagement & Digital Engagement Support: Execute day to day social media and digital engagement activities, including publishing content, monitoring engagement, and reporting on performance aligned with approved messaging and campaigns. 

Additional Responsibilities and Duties: 

CRM and Marketing Systems: 

• Serve as the system owner for the CRM platforms including GoHighLevel. 
• Configure and maintain pipelines, workflows, forms, automations, payment processing, integrations and user permissions. 
• Maintain clean and accurate data through audits, deduplication, and system governance. 
• Support internal teams with CRM usage, dashboard and analytics reporting, engagement workflows and back-end support. 
• Ensure audience journeys are properly tracked and optimized across systems. 

Email Marketing and Automation 

• Build and deploy email campaigns, newsletters, announcements, and automated sequences. 
• Maintain campaign calendars and ensure timely execution of workflows. 
• Track and report email performance metrics. 
• Manage segmentation, testing, and performance optimization. 

Landing Pages and User Experience 

• Build and optimize landing pages, forms, and registration flows connected to CRM systems. 
• Improve user experience to increase conversions and engagement across campaigns. 

SEO and Website Optimization 

• Support SEO improvements by optimizing website content, landing pages, metadata, keywords, and user experience. 
• Monitor search performance and identify opportunities to increase visibility and traffic. 
• Coordinate updates to improve organic reach and digital presence. 

Analytics and Performance Optimization 

• Establish k