Carnegie Mellon University
False Pass, AK
Aug 12, 2026
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ICA Marketing and Communications Manager - School of Art - College of Fine Arts
**The Marketing and Communications Manager** will lead communications, marketing, and audience-engagement efforts for the ICA Pittsburgh. Reporting directly to the **Director of the ICA** , this position will shape how the ICA presents its exhibitions, programs, artists, institutional identity, and impact to local, regional, national, and international audiences.
**Your core responsibilities will include:**
**Communications Strategy and Institutional Voice**
+ Work closely with the Director of the ICA and other staff to identify and fulfill the organization's internal and external communications needs.
+ Develop and implement an integrated communications and marketing strategy aligned with the ICA's mission, artistic program, institutional priorities, and audience-development goals.
+ Establish and maintain a distinctive, consistent, and accessible institutional voice across all communications platforms.
+ Develop messaging and materials that introduce the new ICA Pittsburgh, communicate its role within the city's cultural landscape, and build awareness among local, national, and international audiences.
+ Maintain an organization-wide communications calendar encompassing exhibitions, public programs, announcements, partnerships, fundraising initiatives, and institutional milestones.
+ Serve as a central point of contact for the review, coordination, and distribution of institutional communications.
**Website and Digital Content**
+ Manage and regularly update the ICA's website, ensuring that information is current, accurate, accessible, and consistent with institutional messaging and visual standards.
+ Write, edit, and publish exhibition descriptions, artist profiles, news stories, interviews, program announcements, institutional updates, and other editorial content.
+ Coordinate website development, maintenance, and improvements, including managing external designers, developers, or contractors as needed.
+ Work with staff to maintain an organized digital archive of exhibition information, artist materials, photography, video, press coverage, and other communications assets.
+ Apply accessibility and search-engine optimization best practices to digital content.
**Exhibition and Program Marketing**
+ Develop and execute strategic marketing plans for the ICA's exhibitions, public programs, performances, lectures, screenings, educational initiatives, publications, and special events.
+ Produce or oversee the production of digital and print promotional materials, including invitations, posters, signage, advertisements, brochures, postcards, program guides, and exhibition-related collateral.
+ Coordinate the distribution of promotional materials through digital platforms, community networks, cultural partners, media outlets, and other appropriate channels.
+ Collaborate with artists, curators, designers, and program staff to translate artistic and curatorial concepts into compelling, audience-centered communications.
+ Develop targeted outreach strategies designed to reach both established contemporary art audiences and communities that have historically been underrepresented in museum and gallery spaces.
**Editorial and Email Communications**
+ Plan, write, edit, and distribute the ICA's regular email newsletter and other email campaigns.
+ Develop editorial calendars that balance timely program promotion with deeper storytelling about artists, exhibitions, partnerships, and the ICA's institutional development.
+ Maintain and segment email lists to support targeted communications with visitors, artists, educators, students, donors, supporters, community partners, media contacts, and other stakeholders.
+ Monitor email performance and refine content, frequency, and audience segmentation based on engagement data.
**Social Media and Audience Engagement**
+ Lead the strategy, management, and day-to-day content production for the ICA's branded social media platforms.
+ Develop original written, photographic, and video content that communicates the ICA's programs, values, artists, and behind-the-scenes work.
+ Maintain a social media calendar coordinated with exhibitions, public programs, press announcements, and institutional campaigns.
+ Monitor and respond appropriately to public engagement across social platforms, helping to foster an informed and welcoming digital community.
+ Track social media performance, audience growth, and engagement, using results to guide future strategy.
+ Stay informed about evolving digital platforms, audience behaviors, and communications practices within the contemporary art and nonprofit sectors.
**Media Relations and Publicity**
+ Develop and maintain relationships with arts journalists, critics, editors, cultural publications, broadcast outlets, community media, and other relevant press contacts.
+ Write and distribute press releases, media alerts, exhibition announcements, artist biographies, institutional background materials, and press k
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