Senior Digital Marketing Specialist **Date:** Aug 10, 2026 **Location:** Morrisville, NC, US **Company:** Teleflex **Expected Travel** : Up to 10% **Requisition ID** :13841 **About Teleflex Incorporated** As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people's lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare. Teleflex is the home of Arrow, Barrigel, Deknatel, LMA, Pilling, QuikClot, Rüsch, UroLift and Weck - trusted brands united by a common sense of purpose. At Teleflex, we are empowering the future of healthcare. For more information, please visit teleflex.com. **Anesthesia -** At Teleflex, we promote the use of advanced anesthesia techniques to help improve outcomes and reduce healthcare costs. We equip clinicians with some of the most advanced medical devices on the market today, from our world-class brands including: + LMA and Rüsch airway management devices designed to help reduce the risk of airway-related complications. + Arrow pain management products designed to improve patients' post-operative pain experience. Join a dynamic, growing team that offers healthcare providers advanced medical technology solutions that make a difference in patients' lives. **Position Summary** The Senior Digital Marketing Specialist (SDMS) is responsible for driving awareness, engagement, and lead acquisition by executing integrated campaigns across digital platforms. The SDMS will lead the digital content development and adaptation, channel selection, performance monitoring, reporting, and platform optimization. This involves a high level of cross-functional collaboration with Marketing Communications (Marcom) and Product Marketing, as well as other functional areas across the organization. As a collaborative, innovative professional, this individual will actively contribute to a results-driven culture that values teamwork, creativity, and accountability. **Principal Responsibilities** - Lead the planning and execution of integrated digital marketing campaigns, including marketing automation, paid advertising, SEO/SEM, and social media - Collaborate with Marketing and Marcom on audience targeting and segmentation, KPI definition, content, timing, and budgeting - Hands-on execution of marketing automation campaigns in the Adobe Marketo platform - Hands-on campaign and lead management within the Salesforce CRM platform - Manage, either directly or through an external partner, other digital advertising such as PPC, search, and programmatic - Work directly with association media partners to negotiate, buy, and track digital advertising - Website support, including leading SEO tactics, metrics reporting, and content management liaison - Produce reports/dashboards to track, assess, and share performance metrics across all digital channels and customer touchpoints. Analyze and provide recommendations to optimize performance - Ensure compliance with legal and regulatory guidelines, global/regional email marketing regulations, and internal standard operating procedures (SOPs) - Serve as the digital marketing subject matter expert (SME) for the Acute Care business unit, keeping abreast of current technologies and best practices to drive continuous improvement **PRIMARY RELATIONSHIPS / INTERFACES** + Marketing / Product Managers + Marketing Directors + Marketing Communications + Clinical and Medical Affairs + Legal + Regulatory + Corporate Brand Management and Communications + External Partners (e.g., creative agencies, graphic designers, video production houses, platform vendors) **Education / Experience Requirements** - Bachelor's degree, preferably in Communications, Marketing, Business, or an associated field - 5+ years of digital marketing experience (medical device, healthcare, or other regulated industry a plus) - 2+ years of experience in marketing automation with an enterprise-level solution such as Adobe Marketo or Salesforce Marketing Cloud - 2+ years of experience in social media management - Demonstrated success working in a remote or hybrid environment **Specialized Skills / Other Requirements** - Proven track record of leading and managing digital marketing initiatives, including campaigns supporting new product launches and ongoing marketing efforts - Ability to analyze marketing plans to develop appropriate digital marketing strategies and tactics - Strong analytical skills: adept at analyzing and interpreting digital campaign results to generate insights and recommendations - Knowledge and experience with CRM and content management s