As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way. General Purpose of Job: The Director, CPG Insights & Strategy is responsible for delivering data-driven insights that support revenue growth across Quad's In-Store Connect retail media network. This individual will work closely with Sales Directors, Retailer Partners, Marketing, Product, and Measurement teams to identify opportunities, develop strategic sales recommendations, create advertiser-facing insights, and demonstrate campaign effectiveness. The role serves as a trusted advisor to the sales organization by helping CPG brands understand category dynamics, shopper behavior, retailer opportunities, and the measurable impact of In-Store Connect media investments. Key Responsibilities: + Partner with Sales Directors to develop data-driven sales strategies for CPG advertisers. + Build prospect-specific opportunity assessments, business cases, and category reviews. + Identify whitespace opportunities across retailer partners, brands, and product categories. + Support annual planning, pipeline development, account reviews, and growth initiatives. + Develop compelling sales presentations that translate insights into advertiser value. + Analyze category performance, shopper trends, retailer sales data, and market dynamics. + Deliver actionable insights regarding consumer behavior, promotional effectiveness, and purchase patterns. + Identify growth opportunities for brands based on retailer, shopper, and campaign data. + Monitor industry trends across retail media, grocery, and CPG sectors. + Evaluate campaign effectiveness using sales lift, basket lift, customer acquisition, audience engagement, and other key performance indicators. + Develop advertiser-facing performance recaps and business reviews. + Identify optimization opportunities that improve campaign performance and ROI. + Partner with measurement and analytics teams to ensure consistent reporting methodologies. In-Store Connect campaigns are designed to provide attribution tied to sales outcomes and shopper actions. + Support development of retailer-specific and advertiser-specific media recommendations. + Help align media strategies with CPG brand objectives, category goals, and retailer priorities. + Assist in packaging inventory, audience opportunities, and measurement capabilities into compelling advertiser solutions. + Collaborate with product and operations teams to communicate market needs and client feedback. + Translate complex datasets into clear, concise, executive-level storytelling. + Present findings and recommendations to internal stakeholders and external clients. + Create scorecards, business reviews, and quarterly performance summaries. + Serve as a subject matter expert on retail media analytics, category performance, and shopper insights. Job Requirements: Education: Bachelor's degree in Business, Marketing, Economics, Analytics, Statistics, or related field. Experience: + 10+ years of experience in CPG, retail media, category management, sales analytics, shopper marketing, business intelligence, or related disciplines. + Experience working with syndicated data sources (Circana/IRI, NielsenIQ, SymphonyAI, Numerator, etc.). + Experience supporting sales organizations with strategic insights and analytics Knowledge, Skills & Abilities: + Strong analytical skills with proficiency in Excel, Power BI, Tableau, or similar visualization tools. + Ability to synthesize large data sets into actionable business recommendations. + Strong communication, presentation, and storytelling skills. + Experience within grocery, retail media networks, shopper marketing, or omnichannel media. + Experience supporting national CPG advertisers. + Knowledge of retail media measurement, attribution, and sales lift methodologies. + Experience with SQL, advanced analytics tools, or data visualization platforms. + Familiarity with advertising performance metrics. + Employees can be expected to be paid an annualized salary range of $125,000-$150,000 + bonus, based on variations in knowledge, skills, experience, and market conditions. + #LI-AL1 We offer comprehensive benefits (https://www.bequad.com/benefits) for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits. Quad is proud to be an equal opportunity emp