Job Description
Job Description
Position Summary: Sales Manager is responsible for meeting the dealership’s budget for gross profit, volume and customer satisfaction standards.
Essential Duties & Responsibilities:
Recruiting / Selection of Candidates:
- Identify sources for sales staff;
- Interview, pre-employment screening, reference checks;
- Select candidates who have the skills and abilities to meet the dealership’s production and customer service standards. Maintain proper staff levels (14-16).
Orienting and Training the Selected Candidates:
- Orient the staff to the department, set expectations, set up office, voice mail, etc.;
- Conduct on-going training to ensure adherence to our established selling procedures, road to a sale, tour of dealership, etc.;
- Conduct specific training to include product knowledge, prospecting, overcoming objections, etc.;
- Schedule salesmen in a fair, equal manner.
- Conduct sales meetings
Sales Production:
- Must achieve or exceed budget on volume, gross and customer satisfaction as drawn up on budget forecast. Forecast is one that was drawn up with input from Sales Manager – see budget and Game Plan;
- Great plans to achieve budget;
- Enforce guest log to ensure all opportunities are accounted for and followed up;
- Thank all guests for coming in and ensure proper procedures (road to a sale)
- Inform guests of right from the start, brochure and give them first service appointment Free card;
- Help the sales staff manage their time to maximize their efforts;
- Go over salesmen’s daily planner daily to ensure proper follow up – 2 a day, every day as outlined in “Game Plan”;
- Enforce road to a sale and tour of dealership
- Follow up with sales staff regarding their achievements and deficiencies daily (monthly reviews);
- Counsel with staff as necessary;
- Develop positive and productive working relationship throughout the Auto Group, F&I, Accounting, Pre-Owned, Operators, etc.
- Sales Manager is responsible for the collection of all rebates, dealer cash, MPA, and full knowledge of all programs available;
- Sales Manager is responsible for keeping expenses in line as outlined by budget (floor plan, compensation, after sale, outside services, advertising, etc.);
- Sales Manager is responsible for keeping inventory in line as set forth in 2002 Management Guideline and outlined in Game Plan – 45 day supply and no units over 180 days old, sell and dealer trade oldest units first;
- Sales Manager is responsible for ordering vehicles that conform to quick sale! Stage 1, Stage 2, Stage 3, etc.;
- Sales Manager is responsible for keeping Floor Plan Inventory clean and updated to ensure proper sales records;
- Sales Manager must be on time and cooperate in all scheduled meetings – Save a Deal, Staff and Training, etc.
Supervising and Motivating the Sales Staff:
- Develop future assistant managers through job growth and performance;
- Evaluate sales staff;
- Be a role model to sales staff;
- Treat all salesmen equally, showing no favoritism, house deals, turns, scheduling, etc.
Administration:
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
THE ABOVE DECLARATIONS ARE NOT INTENDED TO BE AN “ALL-INCLUSIVE” LIST OF THE DUTIES AND RESPONSIBILITIES OF THE JOB DESCRIBED O
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