WD is building the infrastructure behind the AI-driven data economy.

As AI scales, so does data. Every interaction, every model, every system generates data that must be stored, managed, and made accessible over time. That’s where we come in.

We combine deep engineering expertise with global-scale manufacturing to deliver the storage systems that make AI possible, powering hyperscale data centers, cloud platforms, and enterprise infrastructure worldwide.

This isn’t theoretical work. It’s real systems, at real scale, people solving some of the hardest challenges in technology today.

We’re looking for people who want to build, solve, and operate at that level.

Join us and let’s shape the future of data.

As part of the dynamic, results-oriented Corporate Marketing organization, the Senior Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team. This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios.

The primary objective of this role is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks, enabling consistent brand expression across a decentralized global organization. This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems.

WD is the storage foundation of the AI-driven data economy, powering innovation across enterprise infrastructure and consumer technology. As WD expands its visibility across enterprise and consumer markets, strong brand leadership is essential to unify storytelling, elevate category leadership, and ensure consistent execution across regions, products, and channels.

Working closely with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, and agency partners, this role ensures WD’s brand shows up with clarity, credibility, and cohesion across all strategic initiatives.

What You’ll Achieve 

• A clearly defined enterprise and consumer brand strategy and narrative that strengthens WD’s leadership across key markets
• Standardized messaging frameworks that enable consistent storytelling across campaigns, launches, and executive communications
• Scalable brand systems that empower decentralized teams while maintaining consistency
• Integrated workflows connecting internal creative teams and external agency partners
• Strong brand adoption across product, regional, partner, and customer-facing initiatives
• Increased brand clarity and differentiation across enterprise and consumer portfolios

Essential Duties and Responsibilities:

Brand Strategy & Positioning

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology
• Partner with executive leadership to align brand strategy with business priorities
• Drive quarterly brand platform development cycles aligned to key market moments

Narrative & Messaging Architecture

• Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation
• Develop messaging architectures that connect corporate positioning to product storytelling
• Translate complex technical capabilities into clear, compelling messaging
• Support executive communications and thought leadership narratives
• Ensure consistent language across product, campaign, and corporate messaging

Scalable Brand Systems

• Build scalable brand playbooks, templates, and messaging frameworks
• Create standardized tools that enable decentralized teams to execute consistently
• Identify inconsistencies and outliers across brand expression and provide solutions
• Develop systems that support both governance and usability across global teams
• Establish repeatable processes that improve speed and consistency of brand execution

Agency & Creative Integration

• Brief and manage brand and creative agencies supporting strategic initiatives
• Partner with internal design teams to ensure brand consistency across deliverables
• Connect internal and external creative workflows into a unified operating