Summary

The Marketing Manager is responsible for leading a team to help execute advertising campaigns and marketing initiatives that drive membership growth, deepen member engagement, and expand product penetration across Sierra Central Credit Union’s full suite of financial solutions—including loans, deposits, digital services, and more. This role oversees integrated, multichannel marketing efforts such as marketing automation, targeted campaigns, paid search, digital advertising, social media, email, print, and broadcast. The manager also directs branch-level promotions and in-lobby communications, ensuring that digital and print displays effectively support business goals and strengthen member relationships. This position ensures projects stay on schedule, content is accurate, and compliance approvals are completed. Key functions include: project management, maintaining workflow efficiency, and meeting deadlines. The Marketing Manager is also responsible for analyzing market trends and membership data, producing accurate and timely reporting, and ensuring all departmental analytics meet regulatory standards. A successful candidate brings strong strategic thinking, creativity, and hands-on execution skills, along with a solid understanding of credit union or banking products and services. This role plays a vital part in positioning Sierra Central as a trusted, community-focused financial partner throughout its service area.

Essential Functions

1. Develop and Execute Marketing Strategy – Create annual and quarterly marketing plans aligned with organizational goals, membership growth targets, and product priorities.
2. Lead Multi Channel Campaigns – Plan, implement, and track campaigns across digital, social media, email, website, in branch, and traditional advertising channels.
3. Brand Management – Maintain and strengthen the credit union’s brand identity, ensuring consistency across all materials, communications, and member touchpoints.
4. Department Management – Collaborate with others in the department to ensure deadlines are met, campaigns are on track, and overall help project manage the team to ensure completion is on track for success.
5. Content Development – Write and oversee the creation of marketing content, including social posts, website updates, newsletters, brochures, member communications, and press releases.
6. Data & Market Analysis – Analyze market trends, competitor activity, campaign performance, and member demographics to inform strategy and optimize results.
7. Website Support – Support digital efforts helping create/edit content, art and rates.
8. Social Media Editing – Oversee, edit, and approve social media content.
9. Vendor & Agency Management – Collaborate with designers, printers, media partners, digital agencies, and other vendors to execute marketing initiatives.
10. Budget Oversight – Manage advertising contracts and spend in accordance to budget.
11. Regulatory Compliance – Ensure all marketing materials meet credit union, state, and federal regulations (including NCUA and advertising standards).
12. Internal Communication Support – Help provide communication tools, campaign updates, and promotional materials to branch teams and staff.
13. Reporting & Performance Metrics – Prepare reports summarizing campaign effectiveness, member response, and overall marketing performance.
14. Branding and design – Create campaigns using the Adobe Suite using a combination of writing, designing and publishing.

Required Skills and Abilities

1. Strategic Marketing Skills – Ability to develop and execute marketing plans that support organizational goals, member growth, and product performance.
2. Strong Communication Skills – Exceptional written and verbal communication abilities, including copywriting, editing, and presenting to internal stakeholders. With the ability to type at least 70 WPM.
3. Digital Marketing Expertise – Proficiency with digital channels, including social media management, email marketing, SEO concepts, marketing automation and website management.
4. Data Analysis & Reporting – Ability to analyze and communicate market data, campaign metrics, and member insights to guide decision-making and measure results.
5. Project Management – Skilled in organizing, prioritizing, and managing multiple projects simultaneously in a fast-paced environment.
6. Creative Thinking – Strong creativity with the ability to design engaging campaigns, messaging, and member experiences.
7. Brand Stewardship – Understanding of brand positioning, identity, and consistent application acr