What it Feels Like..
Most days it feels more like going to work with a big family. Whether it’s a potluck lunch, baking birthday cakes for colleagues in the kitchen, or after-hours get together, we’re here to do a great job and have a good time while doing it! We value a good sense of humor, are motivated by a higher purpose, and always bring an “in-this-together” attitude.  While we’re driven to do great work, we also value real work/life balance.
 
Is This the Career for You?
SF Fire Credit Union is looking for a Senior Marketing Data and Research Analyst and Research who can conduct research, organize, analyze, and interpret data to drive and support the company's marketing efforts. They will work closely with the VP of Marketing and must be detail-oriented, able to prioritize projects, collaborate effectively, and manage deliverables aligned with business priorities.
The role demands a highly analytical thinker with a strong understanding of the digital media landscape, the ability to craft compelling data-driven narratives, and excellent project management skills. This individual will be responsible for identifying meaningful and actionable trends, establishing best practices based on historical and current marketing performance, and providing insights that influence future planning and decision-making.
This highly collaborative role will also partner closely with teams across Business Intelligence, IT, Accounting, and external agency partners to ensure data is accurately tracked, analyzed, and reported.

What You’ll Be Doing

• Develop and maintain marketing measurement frameworks, including attribution models, funnel analysis, conversion tracking, and performance methodologies to evaluate marketing effectiveness, optimize investments, and improve member acquisition, engagement, retention, and ROI.
• Analyze marketing, member, and business performance data across digital and traditional channels to identify trends, conversion opportunities, member behaviors, and actionable insights that inform strategic decision-making and campaign optimization.
• Leverage advanced analytical techniques and statistical methodologies to identify root causes of business and marketing performance trends, uncover opportunities for growth, and provide actionable recommendations that drive strategic decision-making.
• Lead market research and competitive intelligence initiatives, including member surveys, demographic analysis, peer benchmarking, industry trend monitoring, and market assessments to identify growth opportunities and evolving member needs.
• Partner with growth, brand, and digital marketing teams to develop and optimize data-driven acquisition, engagement, retention, and product adoption strategies across the member lifecycle.
• Design, develop, and maintain dashboards, automated reporting solutions, and executive scorecards using Power BI, SQL, Python, GA4, BigQuery, Snowflake, and other business intelligence tools to support ongoing performance monitoring and decision-making.
• Develop and maintain comprehensive documentation for data sources, business definitions, reporting methodologies, attribution models, dashboard logic, campaign measurement frameworks, data governance standards, and analytical processes to ensure consistency, transparency, and knowledge sharing across teams.
• Collaborate cross-functionally with Business Intelligence, IT, Accounting, Product, Retail, Digital Banking, and external agency partners to collect, validate, integrate, and manage data from different sources like core banking systems, online banking platforms, CRM systems, website analytics, surveys, and third-party marketing platforms to ensure data quality and reporting accuracy.
• Translate complex analyses into clear business insights, recommendations, and executive-ready presentations that support marketing leadership, business stakeholders, and strategic planning efforts.
• Deliver recurring performance reporting, including weekly campaign analyses, monthly business reviews, quarterly trend assessments, and ongoing optimization recommendations.
• Partner with Marketing leadership to support annual marketing planning and budgeting processes, including budget forecasting, investment analysis, resource allocation recommendations, expense reconciliation, and performance-based optimization to maximize marketing effectiveness and return on investment.
• Lead special projects, ad hoc analyses, and strategic initiatives that support organizational goals, member growth, and business performance.

What We Look For In You

• Required: 5+ years of experience in a related role.
• Required: Ability to work during Pacific Time business hours.
• Bachelor's deg