Senior Manager Revenue Growth Management **Location** North Carolina **City** Greensboro **Role Type** Permanent **WHO WE ARE** ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table. We are not afraid to seize opportunities and make things happen - both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success. **What You Will Do** - JOB SUMMARY Leads the identification and quantification of revenue growth opportunities across our business units, implementation of new strategies, and delivery of meaningful financial impact. - WHAT YOU WILL DO (This list is not exhaustive and may be supplemented as necessary by the Company) + Leads development and execution of pricing and promotional strategy and actions by category, brand, region, and channel based on post evaluation of previous activities and elasticity studies. Monitors/ reports on adherence and identifies outlier activity and work with commercial leadership to correct. + Drives and oversees a holistic, cross-category value chain analysis and a continuous effort to identify revenue growth opportunities across brands, categories, and channels. Ensures that all pricing and margin decisions are building on up-to-date and relevant data, a deep understanding of our external and internal environment and robust methods and models including profit pool assessment, pack price architecture and trade program performance. + Leads the pricing architecture development through analysis of market and competitive dynamics. + Creates and drives processes supporting pricing, trade, and promotions strategy linked to industry (Tobacco/CPG/FMCG) best practices for Revenue Growth Management (RGM). + Drives the continuous performance enhancement through thorough performance monitoring, promotion evaluation and adult consumer understanding. + Creates and instills culture of RGM across marketing & sales leaders. Build core capabilities of direct reports and team through effective talent management including defining clear roles & responsibilities, managing performance management process, and providing on-going coaching and feedback. + Builds and maintains effective working relationships with other functions to ensure alignment and support of the Revenue Management process, goals, objectives, and results. Builds and maintains relationships across these other functions to capture the local market opportunities through Price Segmentation and Opportunity Identification. + Spearheads transformation of RGM approach by designing a mutually agreeable roadmap with key stakeholders, embedding robust processes for revenue growth decisions and execution on all levels, step changing capabilities and significantly enhancing the use of technology to drive efficiency and effectiveness of RGM decisions on all levels in Sales & Marketing. + Performs other job-related duties as assigned. **Qualifications** - REQUIRED MINIMUM QUALIFICATIONS: Education and Experience: + Bachelor's Degree in Business Management, or related field of study and 5-10+ years related work experience. + Must be 21 years of age or older. Knowledge of: + Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams + Revenue Management/Pricing OR + Insights and Analytics OR + Category Management Skilled in: + Verbal and written communication + Attention to detail + Problem solving utilizing advance analytical techniques/models + Change Management + Effective time and task management + Multitasking capabilities + Flexibility and adaptability Ability to: + Think strategically and increase effectiveness in achieving overall strategies. + Leverage multiple data sources to gather insights, develop strategy and implement plans. + Maintain effective working relationships. + Demonstrate critical thinking. + Prioritize assignments, workload, and manage time accordingly. - PREFERRED QUALIFICATIONS: Experience: + Tobacco or consumer packaged goods industry **Work Environment and Physical Demand** + Requires moderate physical effort. Occasionally lifts or moves objects (up to 10 lbs.) + Walks, sits, or stands for extended periods. + Requires prolonged machine operation including vehicle, computer, and keyboard equipment. This job description is inte