**Department:** Digital Marketing **Reports To:** Director of Digital Growth and Web Conversion **Direct reports:** 3 **Location:** Hybrid, Denver, CO or home-based, Boston, MA **Position Summary:** **Why Join Bentley Digital Marketing Now?** There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it. **About the Role** We are seeking a data-driven and strategically minded **Senior Manager of Conversion Rate Optimization (CRO)** to lead our optimization team and oversee digital growth strategies. Reporting to the Director of Digital Growth and Web Conversion, you will manage a team to execute a high-impact testing roadmap across our corporate B2B website and e-commerce storefront. This role goes beyond traditional on-site A/B testing. You will own the Optimizely experimentation environment and drive full-funnel revenue growth by designing comprehensive lifecycle strategies, such as trial nurture programs and abandoned cart recovery initiatives. We are also looking for a leader who is inherently AI-curious - someone who brings a depth of traditional CRO expertise but is constantly exploring new ways to leverage AI to improve testing workflows, uncover predictive insights, and drive better business outcomes. **Responsibilities:** + **Team Leadership & Strategy** + Manage and Mentor: Lead, develop, and mentor a team of CRO and digital optimization specialists and managers. + Cultivate an Experimentation & AI Culture: Act as the CRO evangelist within the broader Digital Marketing organization, championing a culture of continuous testing, learning, and adopting new, AI-driven ways of working. + **Web Optimization & Testing** + Lead the CRO Roadmap: Own the Optimizely platform. Develop and scale the A/B, split, and multivariate testing roadmap across the corporate website and e-commerce storefront. + Optimize the Buyer Journey: Map and analyze key customer journey stages, removing friction from digital funnels from initial landing to final transaction or lead capture. + AI-Driven Optimization Strategy: Identify and implement strategic use cases for AI within the CRO process-such as leveraging predictive AI for audience segmentation, or generative AI for rapid test ideation and copywriting at scale. + **Lifecycle & Revenue Growth** + Drive Full-Funnel Conversion: Design and execute multi-touch nurture sequences to convert evaluators into paying customers. + Recover Lost Revenue: Implement and optimize abandoned cart recovery programs and other lifecycle campaigns to accelerate time-to-purchase. + Personalization: Implement targeted personalization strategies to serve relevant messaging, content, offers, and digital experiences to priority user segments. + **Analysis & Insights** + Data-Driven Discovery: Leverage web analytics, heatmaps, session recordings, and user feedback to identify drop-offs and high-value optimization opportunities. + Performance Reporting: Monitor and report on the commercial and digital performance of all CRO and lifecycle initiatives. Translate complex test results into actionable business insights for executive leadership using data visualization dashboards. + Marketing Data Integration: Work closely with Marketing Operations to ensure seamless data flow and accurate tracking across web platforms, CRM (Salesforce), and marketing automation systems (Marketo). + **Cross-Functional Collaboration** + Marketing Alignment: Work across marketing teams-including Product and Industry Marketing, Campaigns, and Paid Media-to generate high-impact testing concepts that inform the optimization roadmap, and partner with these teams on implementation. + Partner with UX & Design: Collaborate with UX/UI designers to create test variations that align with brand guidelines while pushing the boundaries for performance. + Work with Engineering: Partner with web development teams to ensure tests are launched smoothly, flawlessly, and without negatively impacting site performance. + Requires sitting or standing at will while performing work on a computer (or any other physical requirements (https://www.bls.gov/ors/factsheet/visual-overview-of-physical-demands.htm) ). **Qualifications:** + Experience: 8+ years of experience in digital marketing, with at least 3+ years directly managing Conversion Rate Optimization (CRO) and direct people management experience. + B2B E-commerce: P