**General information** **Ref #** 22340 **Remote?** No **Ally and Your Career** * Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too? **The Opportunity** The Marketing Manager-Lead of AI & Strategic Marketing Partnerships will lead relationship development, partner strategy, and go-to-market enablement across AI and LLM vendors, strategic distribution partners, and embedded finance opportunities. This role is responsible for identifying, structuring, and managing high-value partnerships that expand reach, create mutual business value, and support measurable marketing and business outcomes. The ideal candidate is a relationship-driven strategist who can work across external partners and internal stakeholders to evaluate opportunities, shape partnership models, coordinate activation plans, and ensure strong governance, performance tracking, and executive visibility. Candidate must be able to work well with a variety of business partners and multi-task in a fast-paced environment. At this time, Ally will not sponsor a new applicant for employment authorization for this position. **The Work Itself** AI and LLM Vendor Partnerships * Identify, develop, and manage relationships with AI vendors and LLM providers, including OpenAI, Google Gemini, Anthropic, Perplexity, and other relevant platforms. * Own the full partnership lifecycle, including opportunity assessment, relationship strategy, deal structuring support, activation planning, ongoing partner management, and performance measurement. * Translate partner capabilities, commercial models, and platform opportunities into practical marketing and business recommendations for internal stakeholders. * Partner with Legal, Compliance, Risk, Procurement, Technology, Product, and Marketing to structure external partnerships around mutual value, regulatory fit, and measurable outcomes. * Maintain clear partner plans, success metrics, executive updates, and operating routines that keep partnership work aligned to enterprise priorities. Strategic Distribution and Embedded Finance Partnerships * Identify and evaluate strategic partnership opportunities that expand distribution, strengthen customer engagement, and support acquisition, engagement, retention, and brand objectives. * Lead exploration of embedded finance opportunities with fintech, digital platforms, marketplaces, and other ecosystem partners where Ally products, experiences, or offers can be integrated into relevant customer journeys. * Develop partnership opportunity assessments that define target audiences, strategic rationale, partner value exchange, commercial considerations, operational requirements, and expected business impact. * Coordinate cross-functional activation plans for approved partnerships, including positioning, customer experience considerations, launch readiness, measurement plans, and post-launch optimization. Partnership Governance, Measurement and Enablement * Establish clear governance routines for priority partnerships, including stakeholder alignment, decision forums, issue escalation, partner communications, and leadership updates, in partnership with Marketing Operations * Define partnership KPIs and reporting approaches that connect partner activity to business outcomes across acquisition, engagement, retention, customer value, and brand performance. * Prepare concise recommendation briefs, partnership business cases, and executive-ready materials that support prioritization and decision-making. * Partner with internal teams to ensure partnership concepts are operationally feasible, compliant, brand-aligned, and supported by appropriate controls and measurement plans. * Support negotiation and implementation readiness by coordinating inputs across business, marketing, legal, risk, compliance, procurement, technology, and product stakeholders. * Track partnership pipeline, milestones, risks, dependencies, and performance results to create transparency and accountability across the portfolio **The Skills You Bring** Minimum Qualifications * 7+ years of relevant experience or equivalent combination of education and experience​ * High School Diploma or GED equivalent​ Preferred Qualifications * Bachelor's degree in Marketing or Business * 7+ years of professional experience in a marketing or business-related field * 5+ years of experience in marketing strategy, digital marketing,