**General Description:**
This individual is responsible for the development, implementation, and execution of tactics related to myBeOne Support, program education, awareness and promotions to support the continued growth of BRUKINSA® (zanubrutinib), BEQALZI (sonrotoclax), TEVIMBRA (tislelizumab) and upcoming new indications and new molecular entity launches. The position requires strong leadership, communication, and cross-functional collaboration skills.
**Essential Functions of the job:**
**Patient Services Strategy & Execution**
+ Drive program awareness and understanding for internal and external audiences
+ Support development and execution of patient support programs and initiatives to optimize patient access
+ Strengthen integration across patients and healthcare providers to enhance overall patient experience
+ Translate field insights and customer needs into a value proposition that refines patient services materials and messaging
**Promotional Strategy & Material Development**
+ Lead development and execution of patient services materials in alignment with approved labeling and compliance standards.
+ Manage end-to-end promotional material lifecycle, including distribution coordination, inventory management, and field communications.
+ Support development of personal and non-personal marketing programs, including patient-focused campaigns.
+ Coordinate promotional review submissions (PRC) to ensure regulatory, legal, and compliance alignment.
**Distribution & Channel Collaboration**
+ Identify promotional and strategic opportunities within distribution and specialty pharmacy partners.
+ Partner with internal and external stakeholders to align distribution strategies with patient access initiatives
+ Support optimization of channel visibility and patient access solutions
**4. Cross-Functional Leadership**
+ Collaborate with Market Access, Marketing, Sales, Medical Affairs, HEOR, Legal, Compliance, Advocacy and Commercial Operations teams to ensure aligned execution.
+ Act as a liaison to agencies, vendors, and third-party partners to support delivery of initiatives.
+ Lead cross-functional project execution and ensure alignment to timelines and business objectives
**5. Insights, Analytics & Performance Tracking**
+ Partner with business analytics to monitor performance of patient services and promotional initiatives.
+ Assess effectiveness of campaigns and programs and identify opportunities for optimization
+ Leverage data to inform strategy and improve engagement outcomes
+ Align with Marketing teams on product-specific and portfolio goals and KPIs for key initiatives/resources
+ Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues.
**Education Required:**
+ Bachelor's degree in marketing or related fields
**Qualifications:**
+ Bachelor's degree in marketing or related fields with 8+ years of relevant experience in biotech/pharmaceutical and/or healthcare industry
+ Experience in one or more areas:
+ Patient services / patient support
+ Market access / reimbursement
+ Marketing / promotional strategy
+ Digital / Non personal promotion
+ Product launch experience preferred
+ Oncology or specialty therapeutics experience strongly preferred
**Supervisory Responsibilities:**
+ This position will not be responsible for management of direct reports. However, it will require significant agency management, and cross-functional team leadership.
**\#LI-Remote**
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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