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Customer Marketing Manager, CoverGirl
**CUSTOMER MARKETING MANAGER**
**COVERGIRL - NYC (ESB)**
**COTY is looking for smart leaders who are fast and passionate.**
The Customer Marketing Manager will be responsible for activating 360 supports through brand specific and cross-branded initiatives, lead the development and execution of account specific sales activations that maximize brand growth. The goal is to maximize accounts business by truly understanding the customer, and what activation will help drive consumer purchase behaviors. The Customer Marketing Manager will also fully own the overall channel and retail strategies, leading the category growth strategy. This role will partner closely with marketing and sales ensuring to represent the customer strategic voice within marketing and the brand strategic voice within sales and customers. This role will require depth of knowledge in sales and marketing and will need strategic linking data/insights from the brand and customer
**RESPONSIBILITIES**
As our Customer Marketing Manager, you are responsible for liaising with our commercial teams and driving launch excellence as well as supporting our base business with a focus on our key retailers.
**Your main focus:**
+ _Lead the brand execution for Drug/Mass account activations and manage interactions with cross functional teams (Field Sales, Forecasting, Marketing, Creative, Display, etc.)_
+ _Lead overall channel and retailer strategies for the brand_
+ _Have in depth understanding of account needs and driving solutions and opportunities to drive growth_
+ _Understand account promotional strategies and align programs to national brand strategy_
+ _Lead display creative briefs working with Display & Creative teams to develop account specific programs_
+ _Manage timing and execution of shopper marketing programs_
+ _Track and improve innovation and promotional activity of accounts_
+ _Manage go to market calendars, schedules and 360 marketing campaign plans for major launches_
**Working for Coty means** our people make us who we are. They are the brightest minds bringing innovative concepts tolife. If you're someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries - we'd love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
The team consists of Trade Marketing Managers and Visual Merchandising managersworking closely together with several departments such as Sales, Brand Marketing, Display, Finance, and Retail Media. All your colleagues are passionate self-starters with an entrepreneurial approach.
**QUALIFICATIONS**
We'd love to see candidates who have:
**_Essential:_**
+ _5+ years of related trade / marketing experience_
+ _Undergraduate degree required. MBA a plus_
+ _Strong communication and presentation skills_
+ _Proficient in Excel and PowerPoint_
+ _Consumer Package Goods experience required_
+ _Must be autonomous, decisive, and a strategic thinker_
+ _Beauty experience preferred_
**OUR BENEFITS**
As our Trade Marketing Manager, this is a unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
+ Base Salary Range: $95,000-$130,000
+ Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement; Hybrid work arrangements.
RECRUITMENT PROCESS
1. Our recruiter will contact you.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.
**ABOUT COTY**
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can
About Coty