We are seeking a Senior Director of Marketing Analytics to lead our client’s analytics team and reinforce data-driven decision-making within their marketing division. The successful candidate will devise and implement a comprehensive marketing analytics strategy, manage a high-performing team, and deliver actionable insights to optimize marketing endeavors. Target salary is 170K with some flex depending on experience plus bonus and RSUs. This is a hybrid position in Greater Boston requiring 2-3 days a week onsite depending on location.

Responsibilities:

• Partner with various functions and senior marketing leadership to support marketing goals with robust analysis.
• Lead, coach, and mentor a team of marketing analysts, promoting continuous learning and development.
• Create and execute a comprehensive marketing analytics strategy aligned with overall business goals.
• Design analytics frameworks to capture, analyze, and interpret data from various marketing channels.
• Transform complex data into actionable insights for technical and non-technical audiences.
• Collaborate with cross-functional teams to translate business needs into data-driven solutions.
• Identify and implement new methodologies to enhance data collection, analysis, and reporting.
• Keep abreast of the latest marketing analytics trends, seeking opportunities to improve the effectiveness and efficiency of marketing programs.
• Advocate for data-driven decision-making throughout the organization.

Qualifications:

• 10+ years of experience in marketing analytics, marketing research, or related field.
• Proven experience in leading a team of marketing analysts.
• Excellent knowledge of marketing analytics methodologies, including data collection, analysis, and visualization.
• Experience with marketing attribution modeling and marketing mix modeling.
• Proficiency in SQL and analytics tools like Azure, Google Analytics, Adobe Analytics, and marketing automation platforms.
• Outstanding communication, presentation, and storytelling skills.
• Exceptional analytical and problem-solving skills.
• Collaborative and result-oriented individual with a strong work ethic.
• Ability to manage multiple priorities effectively.