Senior Salesforce Business Analyst - Sales Systems **Location** North Carolina **City** Greensboro **Role Type** Permanent **WHO WE ARE** ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table. We are not afraid to seize opportunities and make things happen - both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success. **What You Will Do** - JOB SUMMARY We are seeking a strategic and versatile Salesforce Business Analyst to drive alignment across people, processes, and technologies in support of our sales and enterprise strategies. This role blends platform stewardship with hands-on analysis, enabling and optimizing our Salesforce ecosystem in accordance with the CRM roadmap and enterprise goals. The ideal candidate will serve as a cross-functional liaison-partnering with Sales, Customer Marketing, Insights & Intelligence, and Client Services teams-to gather and maintain business requirements, support functional and technical design, and evaluate emerging technologies through concept validation. This role is pivotal in ensuring our sales organization is equipped with a consistent, high-performing CRM platform that enhances customer experience, streamlines operations, and reduces variability across the sales cycle. Success in this role requires a deep understanding of Salesforce capabilities, a collaborative mindset, and the ability to translate business needs into scalable, value-driven solutions. - WHAT YOU WILL DO _(This list is not exhaustive and may be supplemented as necessary by the Company)_ + Provide subject matter expertise across Salesforce solutions (CRM, TPM, Maps, Retail Execution App, CRMA), identifying opportunities to enhance processes and technologies across the sales cycle + Serve as a trusted technology advisor to Sales, Customer Marketing, Insights & Intelligence, and Client Services teams + Facilitate Salesforce roadmap sessions with managers, admins, and key stakeholders + Partner with IT to drive process improvements through innovative or optimized technologies, applying industry best practices + Translate commercial programs into scalable sales technology solutions that meet field sales needs + Ensure data integrity and consistency across systems, proactively identifying gaps, redundancies, and opportunities for enrichment + Lead end-to-end project delivery for small to medium initiatives and ongoing enhancements, including planning, prioritization, scoping, resource coordination, and stakeholder communication + Shape and document business requirements in partnership with stakeholders, ensuring alignment with enterprise strategy and technology roadmaps + Create and refine user stories; collaborate with delivery teams to ensure timely, effective solution delivery + Oversee system testing and user acceptance (UAT), tracking issues through resolution and securing stakeholder sign-off + Drive adoption and satisfaction of solutions throughout their lifecycle-from implementation to decommissioning + Lead change management efforts for transformative sales initiatives + Mentor junior and less experienced team members to build Salesforce proficiency and cross-functional confidence + Perform other job-related duties as assigned **Qualifications** - REQUIRED MINIMUM QUALIFICATIONS: **Education:** Bachelor's degree in Business, Computer Science, Information Systems, Marketing, or a related field **Salesforce Experience:** 5+ years of hands-on experience with Salesforce Administration, including declarative development (e.g., Workflow, Process Builder, Flow, page layouts, dashboards) Proven track record designing and supporting large-scale, complex Salesforce solutions Experience with Sales Cloud and/or Consumer Goods Cloud Salesforce Certified Platform Administrator certification **Business Analysis & Project Delivery:** 5+ years as a Business Analyst, Implementation Consultant, or Solutions Architect supporting Salesforce Strong understanding of sales process design, optimization, and enablement Experience translating business requirements into scalable technical solutions Knowledge of project management methodologies (Agile/Scrum preferred) and business systems analysis techniques Skilled in building and executing test plans across unit, functional, and UAT cycles **Data Management & Integration Expertise:** Experience leading data migrations across Salesforce and integrated systems, including mapping, cleansing, validation, and reconciliation Strong grasp of data governance, including stewardship, access controls, and lifecycle management Skilled in assessing and improving data quality by identifying gaps, redundancies, and inconsistencies Familiarity with system integrations, including data flows, middleware, and API connections between Salesforce and enterprise platforms **Cross-Functional & Communication Skills:** Excellent verbal and written communication skills Ability to collaborate effectively with cross-functional teams across Sales, Marketing, IT, and Customer Service. Demonstrated ability to coach, mentor, and train a team Strong customer service orientation and stakeholder engagement capabilities **Change Management & Enablement:** Understanding of change management principles and governance frameworks Experience supporting user adoption, training, and enablement initiatives **Other Skills & Attributes:** Strong attention to detail, problem-solving, and time management Ability to manage multiple priorities across small, medium, and large projects Critical thinking and adaptability in fast-paced environments Proficiency in Microsoft Office or similar productivity tools Experience using Jira or similar tool to manage Agile workflows, user stories, and backlog, and reporting Ability to travel domestically up to 10% as needed Must be 21 years of age or older - PREFERRED QUALIFICATIONS: Master's degree in Business Administration or related field Experience in Sales, Customer Service, or Consumer Goods-especially within tobacco or regulated industries Active involvement in the Salesforce community Familiarity with Agentforce and Data Cloud Familiarity with AI project delivery lifecycle Salesforce certifications: Salesforce Sales Cloud Consultant Business Analyst Certification Salesforce Certified Advanced Administrator Salesforce Certified Platform App Builder **Work Environment and Physical Demand** + Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs). + Reach and grasp objects / hand eye coordination. + Walks, sits, or stands for prolonged periods. + Requires prolonged machine operation including computer and keyboard equipment. + Use of manual dexterity and fine motor skills. **This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.** **What We Offer** - Competitive benefits package that includes medical/dental/vision/life insurance/disability plans - Dollar for dollar 401k match up to 6% and 5% annual company contribution - 15 Company-paid holidays - Generous paid time off - Employee recognition and discount programs - Education assistance - Employee referral bonus program - Hybrid workplace - remote / in office - Summer hours - Casual dress policy Monday through Friday **Applicant Information** This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated. **ITG Brands and ITG Cigars provides equal employment opportunities.** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at [email protected] . **SHARE THIS JOB** The posting for the position for which you are applying highlights key aspects of the position only. It is not a complete description of the position. All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening. Results of such background checks will be reviewed on a case-by-case basis, giving consideration to the nature of the information reported and its relevance to the specific job being sought before a decision is made using this information. ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us [email protected] (Talen%74Acquisition%40%69t%67b%72ands.%63om) . We collect personal information from you in connection with your application for employment with ITG Brands or ITG Cigars. For more information, please see ourPrivacy Policy (https://www.itgbrands.com/privacy-policy/) . If you are a job applicant from California, additional information can be found on ourCalifornia Applicant Privacy Notice (https://www.itgbrands.com/ca-applicant-privacy-notice/) . If you have questions, contact us [email protected] (priv%61%63y@i%74gb%72ands.co%6D) .