Social Media Content Specialist and Manager – Hybrid Office Model (3 days in office)

121G prides itself on being innovators and at the forefront of technology. One of our companies motos is the ISG model, Innovation + Service = Growth. This model allows flexibility in how we operate and determine our next investment, intellectual property creation, or partnership we engage with in the future.

121G owns, operates, is invested in, or services multiple businesses across a variety of different niches. B2B, B2C, B2G companies that provide SaaS products, window installation, all the way to selling used and new construction equipment.

If you want to be a part of building multiple brands, large and small, this is the place for you.

Company Culture

Our core values help create a work environment that lets our team members create value for themselves and 121G in a meaningful way. The focus on culture in our business allows us to provide a better employee experience which turns into even greater customer experiences.

1. Breath innovation and have a vision

2. BE A RISK TAKER

3. DO NOT BE AFRAID OF FAILURE

4. Accountability keeps us at our best

5. Hard work and dedication

6. Only with teamwork will we succeed

7. Constant and honest communication

8. Trust your team members

9. Patience is key

10. Leave your ego at the door

What we expect from your job role:

• Design organic social strategies to increase followership and drive brand awareness campaigns for multiple internal businesses
• Complete understanding of Facebook/Instagram (META), Meta business suite, LinkedIn, YouTube, and Twitter (X).
• How to quickly set up accounts from the ground up, link accounts, fix accounts (lots of clients have improperly set up accounts), and store the information securely for clients.
• Organic social and Ad copy – Using AI to help is allowed
• Organic post timing – best times of day to post, how many a week, how many a month
• The different types of posts to perform, educational, promotional, engaging, testimonial, image/video, blogs, etc
• Understanding of graphic sizing for each platform, video sizing, video quality
• Communicating with customers, followers, and business development across the platforms (aka brand management)
• Designing strategies for many different types of companies (B2C, B2B, B2G)
  • SaaS companies, service companies, healthcare niche specific
• Paid social ad strategies to help increase conversions and sales
• Set-up tracking pixels for clients to help track sales and conversions on websites
• Landing pages for social media advertisements (create your self or can work with internal design teams to help)
• Strong understanding of data and analytics + analysis of the data and sharing it with the myself and the partners
• Case Study Creation for internal businesses
• Minor graphic design (logo additions to stock imagery, if necessary)

Teamwork

• Working with internal teams to acquire the content necessary for consistent social media postings
• Working with our in-house designer to help create graphics for social media and other forms of content
• Providing direction to our video editor to create video shorts of already filmed content

A day in the life of a social media manager and content manager

• Working on a wide range of internal businesses (complex and noncomplex)
  • Extremely Niche products and services
• Content acquisition and strategizing with client
  • Consulting with internal employees, managers, company team members, and more to learn about new products, services, updates, etc to share on social and for case study content
• Creating easily digestible reports for the partners to understand the success of our organic and paid campaigns
• Troubleshooting organic strategies and adapting to the data independently
• Creating monthly social media calendars for each individual company to help post to socials
• Working with team members to successfully deploy content across multiple social platforms
• Working with team members to help create multiple forms of content, including case studies

Growth and Rewards

• Full support and career -development resources to expand your skills, enhance your expertise, and maximize your potential along your career journey
• Generous benefits and rewards plans
• Health insurance
• Work/life balance
• Career benefits (Growth potential) - Once comfortable in this role and the trajectory of these businesses has been successful we will begin incorporating other tasks, and more businesses in the future which will provide for increase compensation packages and more.

Education level requirements:

We would love to see some formal training certificates (not required), a high school level education (at a minimum), with at least 4+ years of experience working in social media.

College degrees in marketing with social media expertise are highly encouraged