Key Responsibilities:

·      Develop and implement marketing strategies that highlight SYZYGY's premium offerings and solidify our position as a market leader.

·      Develop strategic communications, marketing, and graphic designs to support SYZYGY's mission, goals, and objectives, and to create a visual brand standard that reinforces these initiatives.

Digital Marketing and Brand Management:

·      Manage our digital marketing, including social media and online advertising.

·      Update and maintain the content of our company website to ensure it reflects our brand strategy and meets our audience's expectations.

Agency and Vendor Management:

·      Build strong partnerships with external agencies and vendors to support our marketing objectives.

·      Manage the production and distribution of marketing materials, ensuring brand consistency.

·      Manage and direct third-party agencies on all marketing initiatives.

·      Align the executive leadership team’s brand voice with third-party marketing agencies.

·      Manage and direct all third-party content creation on-site.

Advanced Market Insights:

·      Conduct market research to understand trends, customer needs, and the competitive landscape.

·      Collaborate with the sales team to enhance our market understanding and customer insights.

·      Use data analytics to refine marketing strategies.

 Event Marketing and Public Engagement:

·      Plan and oversee marketing events and public relations initiatives to increase brand visibility and engagement.

·      Handle media relations and act as a spokesperson for SYZYGY when needed.

·      Serve as the main liaison between brand partners 

·      Liaison with the Delray Beach Chamber of Commerce.

·      Drive business development in emerging local markets.

Integrated Communication Strategies:

·      Manage all communication channels, ensuring our messaging is consistent and aligned with our corporate objectives.

·      Approve major communications, including press releases and newsletters.

·      Serve as editor for all communications materials including newsletters, news releases, and online content such as the club website and social media accounts (LinkedIn, Facebook, Instagram).

Cross-Functional Collaboration:

·      Work with other departments to integrate marketing with overall business strategies, ensuring cohesive efforts toward market penetration and customer satisfaction.

·      Build and foster collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, products, and services.

·      Oversee all internal and external brand collateral.

Budget and Resource Allocation:

·      Develop and manage the marketing budget, optimizing resource allocation to achieve strategic goals.

·      Monitor and report on the financial performance of marketing initiatives.

Creative Direction and Brand Alignment:

·      Oversee the creative direction of marketing materials to maintain alignment with our brand identity.

·      Manage content control from our third-party graphic design company.