Job Description
Job Description
We are looking for a Media Planner to join our team in Austin, Texas. In this role, you will be responsible for working with our media plan, liaising with partners, tracking ROAS, reporting and gaining insights. You will also have a part in prepping ads to run on various platforms and coordinating the shifting of assets and performance on these platforms. This position offers a long term contract opportunity.
Responsibilities:
• Work closely with our media plan to ensure smooth execution of tasks
• Liaise with partners to discuss and implement media strategies
• Track Return on Ad Spend (ROAS) to evaluate the effectiveness of campaigns
• Generate reports on media campaign performance and provide insights for improvements
• Assist in buying media space by doing some of the groundwork with clients
• Prepare ads to run on platforms ensuring proper tracking URLs are in place
• Load ads on self-service platforms like Google and META
• Coordinate the constant shifting of assets and performance on various platforms to optimize results
• Utilize skills in Comscore, Database, DoubleClick for Publishers (DFP), EO/IR systems, and ERP - Enterprise Resource Planning
• Develop and execute strategies to increase brand awareness through digital campaigns.• Possession of strong knowledge and experience with Comscore
• Proficiency in the use of Database systems
• Familiarity with DoubleClick for Publishers (DFP) is required
• Expertise in EO/IR systems
• Proficient in ERP - Enterprise Resource Planning
• Experience in creating and managing Advertisements
• Ability to build and maintain Brand Awareness
• Experience in Campaign Planning
• Proficiency in Digital platforms and tools
• Strong knowledge and experience in Digital Media