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Job Description
We are offering an exciting opportunity for a Consumer Insights Marketing Manager in the service industry. The role is located in Lyndhurst, New Jersey, 07071, United States. As a Consumer Insights Marketing Manager, your primary responsibility will be to lead data analysis and insights across digital platforms, identifying social trends, and improving core KPIs.
Responsibilities:
• Establish a data-driven approach to contribute to the overall social strategy, aiming to increase follower growth and engagement.
• Analyze overall plans and data sets across owned, paid, and earned media.
• Develop tools and solutions for identifying social trends and opportunities in real-time.
• Track, monitor, and share weekly and monthly insights to key stakeholders.
• Perform data pulls and insightful analyses to support the digital content strategy, collaborating with external partners and utilizing internal tools.
• Track and measure the success of content initiatives using analytics programs and provide data-driven recommendations to optimize content marketing efforts.
• Oversee the implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured.
• Stay up-to-date with emerging social media trends and technologies to evolve strategies and ensure social media is relevant and engaging.
• Develop and deliver effective and persuasive presentations for project teams and business leaders.
• Work proactively with all business divisions while driving results, demonstrating critical thinking skills, and maintaining a passion for data.• Minimum of 7 years of experience in the service industry, preferably in Consumer Insights or Marketing role.
• Proven expertise in Content Management System (CMS), CRM, and Database management.
• Proficiency in using Facebook Insights and Google Ad for campaign planning and execution.
• Excellent skills in creating and managing Advertisements and Analytics.
• Experience in Blogging and promoting Brand Awareness.
• Strong ability in Campaign Planning and execution.
• Proficient in data interpretation and deriving actionable insights from complex data sets.
• Demonstrated ability to collaborate with cross-functional teams and stakeholders.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Strong strategic thinking and problem-solving skills.
Responsibilities:
• Establish a data-driven approach to contribute to the overall social strategy, aiming to increase follower growth and engagement.
• Analyze overall plans and data sets across owned, paid, and earned media.
• Develop tools and solutions for identifying social trends and opportunities in real-time.
• Track, monitor, and share weekly and monthly insights to key stakeholders.
• Perform data pulls and insightful analyses to support the digital content strategy, collaborating with external partners and utilizing internal tools.
• Track and measure the success of content initiatives using analytics programs and provide data-driven recommendations to optimize content marketing efforts.
• Oversee the implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured.
• Stay up-to-date with emerging social media trends and technologies to evolve strategies and ensure social media is relevant and engaging.
• Develop and deliver effective and persuasive presentations for project teams and business leaders.
• Work proactively with all business divisions while driving results, demonstrating critical thinking skills, and maintaining a passion for data.• Minimum of 7 years of experience in the service industry, preferably in Consumer Insights or Marketing role.
• Proven expertise in Content Management System (CMS), CRM, and Database management.
• Proficiency in using Facebook Insights and Google Ad for campaign planning and execution.
• Excellent skills in creating and managing Advertisements and Analytics.
• Experience in Blogging and promoting Brand Awareness.
• Strong ability in Campaign Planning and execution.
• Proficient in data interpretation and deriving actionable insights from complex data sets.
• Demonstrated ability to collaborate with cross-functional teams and stakeholders.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Strong strategic thinking and problem-solving skills.
About Robert Half