JOB TITLE: Trade Marketing Analyst, Storck USA

SUPERVISOR'S TITLE: Trade Marketing Associate Manager, Storck USA

FLSA STATUS: Exempt

DATE: 2024

SUMMARY:

Storck North America is comprised of Storck Canada, Inc., Storck USA, L.P., and Central America for Storck Group. Headquartered in Berlin, Germany with all manufacturing in Germany – Storck Group is a Global Candy and Confectionary leader with some of the most loved brands in Candy like Werther’s Original Caramel and Mamba. The North American region continues to experience double digit growth while it builds on its half a billion-dollar business.

The Trade Marketing Analyst for Storck USA joins the newly formed Business Activation department and supports activities within Trade and Shopper marketing with a focus on a specific brand and/or family of brands. Trade Marketing is a new discipline within Storck USA and is intended to develop and implement effective trade marketing strategies and retail communication plans to drive sales and market share growth and enhance brand visibility across all retail channels. This role requires a strong analytical thinker and the ability to collaborate effectively with cross-functional teams to support the execution of projects and programming.

Supervisory Responsibilities: This position carries no supervisory responsibilities.

Essential Duties and Responsibilities:

Channel Strategy and Commercialization

• Support Trade Marketing leaders in building channel strategies and go-to-market implementation.
• Support development and commercialization efforts for all point of sale, including project scope, timelines, status tracking, costing and resources to ensure successful execution.
• Support and execute timely and effective communication of assigned project related information such as timelines, deadlines, expectations and changes to cross functional teams.
• Support and maintain strong relationships with German counterparts, internal colleagues and external colleagues including packaging suppliers.

Trade & Shopper Program Development, Implementation and Execution:

• Includes All Year-Round support, Drive Periods, Product Launches, Seasons
• Support development, implementation, execution, and optimization of in-store/online retail marketing strategies and programs for a Storck brand(s).
• Tactics include but not limited to: coupons, displays, in-store signage, retail media, and events.
• Support development of investment strategy aligned to brand and customer priorities and overall profitability targets.
• In consultation with brand, support development and delivery of selling materials, POS displays, and merchandising solutions.
• Support the effective execution of all trade/shopper marketing initiatives.
• Monitor, analyze, and report campaign performance.

Shopper & Retail Insights:

• Support understanding of retail environment.
• Stay updated with industry trends and best practices in trade marketing, applying relevant insights to improve Storck’s market presence.
• Support build out of data-backed understanding of shopper journeys, trends, and behaviors.

Data -Driven Decision Making and Market Analysis:

• Analyze sales data, pricing trends, and market share to identify growth opportunities.
• Support development of regular reports and presentations to communicate insights and recommendations to senior sales and marketing leaders

• Fulfill Storck Values: Passion, Performance, and Sense of Belonging
• Other duties as assigned

Knowledge, Skills, and Abilities:

• Proficient in Microsoft Office Suite, project management tools, and data analytics platforms.
• Experience in brand and/or trade marketing strategies and consumer insights.
• Project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills, with the ability to work with complex data sets, identify trends, and develop innovative solutions to drive business growth.
• Strong communication, negotiation, and interpersonal skills with the ability to influence and negotiate with internal and external stakeholders.
• Results-oriented mindset with a focus on driving measurable business outcomes and delivering exceptional customer experiences.

Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum two (2) + years’ experience in Sales, Marketing, Category Management, Trade Marketing, Shopper Marketing required· FMCG/CPG Industry experience preferred

Working Conditions: Hybrid Work Model, including Monday and Friday Work from Home, and Tuesday, Wednesday, Thursday in normal working conditions for an office environment downtown Chicago, IL.

Travel: Approximately 10%, which potentially includes international travel.

Other Qualification, Safety Procedures: Must be willing to follow and comply with communicated Company, Travel, and Retailer safety procedures, which may include COVID-19 testing or following other safety procedures in order to attend meetings, travel domestically or internationally, comply with Retail Partner safety procedures, and/or follow other workplace health and safety requirements to fulfil job duties.

What We Offer In Return
Storck USA offers an outstanding compensation and total rewards package, including competitive base + bonus plan, 401(k) with company contribution, medical insurance (including an HSA option and telemedicine), dental, vision, life insurance, short- and long-term disability, paid parental leave, fitness reimbursement, tuition reimbursement, employee assistance, pet insurance, employee discounts (and candy!), employee referral bonus program, and, last but not least, flexible spending accounts for transportation, medical, and dependent care. And, we offer fantastic work/life balance with flexibility -- including "Summer Friday" hours year round!!

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.