Role Responsibilities

• Develop and execute effective paid marketing strategies to meet aggressive business goals.

• Conduct thorough market research and competitor analysis to identify trends and opportunities for optimization.

• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

• Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA).

• Regularly track and report on campaign performance, providing insights and recommendations for improvement.

• Collaborate with the creative team to develop compelling ad copy and visuals that align with the brand.

• Conduct A/B testing to continuously optimize ad creative, targeting, and landing pages.

• Stay up to date with industry trends and changes in advertising platforms, making recommendations for adjustments to campaigns as needed.

• Collaborate with the marketing team to align paid campaigns with overall marketing initiatives.

• Monitor industry best practices and share insights and knowledge with the team to continuously improve campaign performance.

Required Skills

• 4yrs+ Proven experience as a Paid Marketing Manager or similar role.

• In-depth knowledge of various paid advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Ability to create direct response and conversion copy.

• Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, Meta Ads Manager or similar platforms.

• Excellent understanding of digital marketing best practices, including audience targeting, segmentation, and conversion optimization.

• Experience with A/B testing and an understanding of statistical significance.

• Exceptional communication skills, both verbal and written.

• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.

• Creative mindset with the ability to think outside the box and develop innovative solutions.

• Strong attention to detail and ability to deliver high-quality work in a fast-paced environment

• Bachelor's degree in Business, Marketing, Finance, or a related field.

• Experience with Trading and Financial Services will be considered a serious advantage.

• Experience managing remote and on-site team and workflows

What We Offer

- Competitive compensation and benefits package.

- A collaborative and innovative work environment.

- Join the team launching a brand new product category into the market.

- Opportunities for professional growth and development.