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Battelle Memorial Institute
OH
Dec 03, 2025
AA
AA
Battelle Memorial Institute
OH
Dec 03, 2025
Job Description
Job DescriptionCompany Description
Established in 1979, designDATA, a subsidiary of Doyon Government Group (DGG), is a leading IT Managed Services Provider in the Washington, DC Metro area. We specialize in empowering organizations with scalable solutions for secure and efficient work environments. Through a client-centric approach, we align IT operations with organizational objectives, ensuring staff have the resources they need to thrive. Our services include 24/7 technical support, data center and cloud services, cybersecurity solutions, end-user training, and enterprise-level consulting. designDATA is a Microsoft Gold Certified, HP, VMware Enterprise, Cisco Premier Certified, Venture Tech Network, Symantec and Lenovo Partner.
The Director of Demand Generation will be developing and executing strategies that drive demand for our products and services. You will be responsible for driving high-impact strategies that expand our marketing funnel with high-quality leads, and collaborating with a team of Account Executives to ensure these leads are effectively converted into opportunities. This role requires a blend of strategic thinking, creativity, and analytical competence to optimize our demand generation processes and impact our bottom line.
ESSENTIAL FUNCTIONS:
- Implement a comprehensive demand generation strategy that aligns with our business goals, focusing on lead generation, lead nurturing, and revenue impact
- Collaborate with the Account Executive team, providing strategic direction and priorities to drive revenue growth through effective lead generation and nurturing activities
- Utilize HubSpot Marketing and Sales Hub to create, manage, and optimize lead nurturing programs, email campaigns, landing pages, and workflows that relate to revenue generating campaigns
- Own Marketing Automation processes and data processing in collaboration and support of marketing and sales team members
- Optimize the lead qualification process to ensure a steady flow of high-quality intent/engagement-based leads that are accepted by the sales team
- Collaborate with Director of Marketing and Communication to define lead capture process within physical events and webinars
- Collaborate closely with sales, marketing, and delivery teams to ensure alignment and maximize the impact of demand generation efforts across the customer journey
- Analyze campaign performance metrics and KPIs to track progress, identify trends, and make data-driven recommendations for optimization and improvement
- Adhere to marketing budget with cost-effective and outcome-based ROI mindset
- Stay abreast of industry trends, tools, and best practices in demand generation to continuously refine and innovate our strategies
- Effectively communicate within the team, the company, and customers
- Other duties and special projects/initiatives as assigned
QUALIFICATIONS:
- Bachelor’s degree in Business, Marketing, or related field.
- 7+ years of experience in B2B demand generation or marketing campaign management. Experience working in IT (hardware and software) and professional service industry is a plus
- Exceptional leadership skills, with the ability to inspire a team and collaborate effectively across departments, with at least 3 years in a leadership role managing teams
- Proven experience using marketing automation platforms (e.g., MS365 Dynamics 365, HubSpot, Marketo, Pardot) to create and execute campaigns, manage leads, and measure performance
- Valid driver’s license, insurance, and reliable personal vehicle
- Applicants are subject to background checks, drug testing, and government security investigations and must meet eligibility requirements related to the clearance process
Doyon Government Group (DGG) is comprised of a family of companies with 8(a), small, and disadvantaged business (SDB) set-aside certifications, and extensive in-house resources. We offer a full range of domestic construction and information technology program support services to federal, state and local government agencies.
DGG is a subsidiary of Doyon, Limited, an Alaskan Native Corporation (ANC) headquartered in Fairbanks, Alaska. Established under the 1971 Alaska Native Claims Settlement Act (ANCSA), Doyon is the largest private landowner in Alaska, with more than 12.5 million acres allocated to the corporation under ANCSA. Doyon operates a diverse family of companies and has built a strong reputation for innovation and technical expertise.
We are a Federal Contractor and comply with the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA).
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, disability, veteran status, and other protected characteristics. The EEO is the Law and the poster is available at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
It is Doyon’s business philosophy and practice to provide reasonable accommodations, according to applicable state and federal laws, to all qualified individuals with physical or mental disabilities.
If you need assistance or special accommodations during the application process, please contact the appropriate Human Resources Department at (253) 344-5300.
DGG is a subsidiary of Doyon, Limited, an Alaskan Native Corporation (ANC) headquartered in Fairbanks, Alaska. Established under the 1971 Alaska Native Claims Settlement Act (ANCSA), Doyon is the largest private landowner in Alaska, with more than 12.5 million acres allocated to the corporation under ANCSA. Doyon operates a diverse family of companies and has built a strong reputation for innovation and technical expertise.
We are a Federal Contractor and comply with the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA).
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, disability, veteran status, and other protected characteristics. The EEO is the Law and the poster is available at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
It is Doyon’s business philosophy and practice to provide reasonable accommodations, according to applicable state and federal laws, to all qualified individuals with physical or mental disabilities.
If you need assistance or special accommodations during the application process, please contact the appropriate Human Resources Department at (253) 344-5300.
Company Description
Doyon Government Group (DGG) is comprised of a family of companies with 8(a), small, and disadvantaged business (SDB) set-aside certifications, and extensive in-house resources. We offer a full range of domestic construction and information technology program support services to federal, state and local government agencies.\r\n\r\nDGG is a subsidiary of Doyon, Limited, an Alaskan Native Corporation (ANC) headquartered in Fairbanks, Alaska. Established under the 1971 Alaska Native Claims Settlement Act (ANCSA), Doyon is the largest private landowner in Alaska, with more than 12.5 million acres allocated to the corporation under ANCSA. Doyon operates a diverse family of companies and has built a strong reputation for innovation and technical expertise.\r\n\r\nWe are a Federal Contractor and comply with the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA).\r\n\r\nWe are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, disability, veteran status, and other protected characteristics. The EEO is the Law and the poster is available at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.\r\n\r\nIt is Doyon’s business philosophy and practice to provide reasonable accommodations, according to applicable state and federal laws, to all qualified individuals with physical or mental disabilities.\r\n\r\nIf you need assistance or special accommodations during the application process, please contact the appropriate Human Resources Department at (253) 344-5300.
About Doyon Government Group