Marketing Associate, Social and Content

Hybrid (Requires Monthly Onsite Visits)- Gurnee, Illinois

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, PF Harris, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

The role will sit within our In-House Agency, HomeShine Studios, on the Social Studio team and will report into the Senior Marketing Manager, Social + Content. This role will be a part of a dynamic, growing, and entrepreneurial team with the opportunity to contribute to a portfolio of growing brands. The Marketing Associate, Social + Content will be responsible for supporting select brands in the social and influencer space.

What You Will Do:.

• The responsibilities will be defined by the Senior Marketing Manager, Social + Content, which will primarily include supporting the marketing function in the social and influencer activities
• Monitor social landscape for proactive and reactive trends on which our brands could activate against
• Collaborate with social creative team to strategize and develop proactive and reactive content
• Assist with reporting and analyzing monthly performance against KPIs such as impressions, engagement rate, and audience growth to guide and optimize overall social strategy
• Monitor social media channels, engage with followers + influencer partners, respond to comments and messages in a timely and professional manner, and manage online reputation.
• Manage publishing of all organic social content
• Source relevant user generated content & acquire user permission so content can be shared on brand channels; systematize and save UGC within internal organizational systems
• Support execution of social commerce activities (ex: Tiktok Shop)
• Support the development of influencer briefs and reviewing influencer content
• Own internal organization and rights management of all social and influencer content

• Aid in market research & competitive analysis
• Other duties as assigned

What You Will Bring:

• BS/BA in Journalism, Communications, Marketing or related field
• 2-4 years relevant work experience – must have a background in social media, community management, social analytics, and/or social listening
• Highly engaged in and active on social media; familiar with executing on all core social media platforms (Facebook, Instagram, Pinterest, YouTube, Twitter, TikTok)
• Passion for developing 1:1 consumer relationships and enhancing brand communities
• Experience with the backend of social platforms specifically for publishing, reporting and audience insights
• Experience understanding and delivering on specific brand voices
• Understanding of influencer marketing programs from an executional standpoint
• Ability to work in a fast-paced working environment while maintaining a great attention to detail
• Strong communication & writing skills
• Creative and innovative thinker, organized, detail-oriented, and solution-oriented
• Ability to interface with many departments
• Ability to prioritize and manage multiple work streams
• Strong planning and organizational skills
• Works independently/self-starter
• Experience with social + influencer management tools a plus (ex: Statusphere, Agorapulse)
• A mixture of both agency and brand-side experience a plus