Job Description
Job Description
We are in search of a Brand Marketing Manager to join our team in the financial services industry, located in Atlanta, Georgia. This role offers a long-term contract employment opportunity where you will be tasked with managing internal and external resources, processes, and overall creative production to align and deepen our brand identity.
Responsibilities:
• Champion the company brand, ensuring accurate use of brand elements, alignment, and consistency across all marketing channels.
• Lead and support a team of creative and marketing professionals to positively and productively uphold the company brand.
• Oversee the creative production of the Marketing team by developing proactive strategies and effectively communicating to key stakeholders.
• Evaluate data and feedback from campaign insights to iterate and evolve creative strategy and direction.
• Develop creative strategies to support the company brand and key initiatives, aligning with line of business objectives across various teams.
• Establish an understanding of line of business objectives, customer base, product/service offerings, and customer experience to enhance creative deliverables.
• Ensure brand consistency and quality by applying critical thinking and a deep understanding of our brand guidelines and procedures.
• Act as a creative thought leader, bringing new ideas for design and content to the team using your expertise and eye for design.
• Guide and direct the creative team by providing thoughtful feedback and direction.
• Manage customer and campaign databases effectively, ensuring all data is accurate and up-to-date.
• Utilize CRM tools and databases to maintain and update customer records.
• Monitor customer accounts and take appropriate action based on account status.
• Process customer credit applications accurately and efficiently.
• Resolve customer inquiries in a timely and professional manner.• Proficient in CRM and Database management.
• Experience in creating and managing Advertisements for brand promotion.
• Proven track record of enhancing Brand Awareness and executing successful Brand Marketing strategies.
• Familiarity with project management software such as Wrike.
• Ability to lead and manage a Creative Services team.
• Experience in Team Management within the Financial Services industry.
• Capable of crafting Detailed Design plans for marketing campaigns.
• Must have knowledge and understanding of the financial services industry.
• Ability to work collaboratively with different teams and stakeholders.
• Strong written and verbal communication skills.
• Proven strategic thinking and problem-solving abilities.
• Ability to work under pressure and meet tight deadlines.
• Excellent analytical skills and attention to detail.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• Relevant work experience in brand marketing within the financial services industry.