The Social Media Community Specialist is a key player in the relationship between consumers + Culligan in North America across multiple platforms. This position is a core member of the Marketing Team and will be at the forefront of effective, engaging communication in the social space.

Specific Job Function: 

·       Set & implement social media & communication verbiage that aligns with brand voice

·       Monitor and report back on feedback and online commentary, partnering with Community Manager to create thoughtful, engaging responses + “surprise & delight” opportunities at the local level

·       Own content distribution across platforms, partnering with marketing team members to build a functional calendar based off internal & external campaigns

·       Serve as the brand’s advocate, embodying its values and mission while representing it across all interactions

·       Act as a conduit between the North American dealership network and internal stakeholders to ensure quality + consistency across their social platforms

·       Manage local SEO optimization with North American dealership network, including Google Business Profile, with agency partners and dealership network

·       Build monthly & quarterly reporting to assess progress against key performance indicators and benchmarks, increasing the engagement among Culligan’s North American platform audience and building brand equity on new and emerging channels.

·       Collaborate cross-functionally with various teams to understand and implement optimal social media practices

·       Stay abreast of industry trends, water treatment advancements, and community developments to ensure the brand remains relevant and responsive

Requirements:

·       A four-year college degree or equivalent experience required

·       Proven experience in community management, preferably within the water treatment, environmental or related industries

·       Strong understanding of key social platforms such as Facebook, Instagram, YouTube, Pinterest, Tik Tok, Reddit, etc. while keeping up-to-date on emerging platforms

·       Proficiency in social media management tools, analytics, and content creation platforms.

·       Exceptional written and verbal communication skills, with an ability to engage diverse audiences

·       Build relationships with customers, potential customers & industry professionals

·       Design experience preferred

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies in this position:

Resourcefulness                   Customer Focus                    Team Player

Passion                                Integrity                                    Creativity

Detailed Oriented                 Independence                       Communication